In our latest report AdGooroo looks at the Health Insurance category and Paid Search advertising. Specifically, we examined U.S. Google AdWords activity for desktop and tablet on 6,003 health insurance-related keywords in the first half of the year, from January to June 2014.
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Just ask Target, Toys“R”Us, Victoria’s Secret & More
One of the most common questions we hear from AdGooroo clients engaged in paid search is ‘How are we doing compared to Amazon?’ followed by ‘Is there anything we can do to pull ahead?’ Not surprising, considering Amazon’s preeminence in the e-tail world and its reputation as a juggernaut in PPC.
In November 2011 AdGooroo and Media Contacts Lithuania began a strategic partnership, which enables the agency to measure total online advertising investments in the Lithuanian market and more effectively invest advertising budgets. The agency recently commented on the relationship in a press release: “As an integral part of the advertising industry, we felt an obligation to participate in market advances and actively seek technology solutions [such as AdGooroo] that allow automated monitoring of our investment and the prevailing market strategies,” said Donatas Tamelis, Managing Director of Media Contacts Lithuania.
“AdGooroo has enjoyed a longtime, strategic partnership with the Havas family of agency brands and we are particularly pleased to help Media Contacts educate its clients, prospects and the industry at large on the search marketing landscape in the Lithuanian market,” commented Richard Stokes, founder and CEO of AdGooroo. “As a global provider of digital marketing intelligence, we believe bringing data and insights to marketers in emerging markets is of central importance to our mission.”
AdGooroo is excited to announce the launch of Industry Insight, our powerful new search marketing dashboard that gives advertisers and agencies instant access to AdGooroo’s full search intelligence database, including years of proprietary pay-per-click (PPC) data on virtually EVERY industry and advertiser.
That means you’ll find specific keywords, estimated share of voice/impression share, estimated PPC spend, clickthrough rates, CPCs and more for each advertiser in more than 160 industry categories.