The Unsynced Keywords screen enables you to monitor keywords in SEM Insight that are not synced from your Google AdWords account. This is useful if you are not syncing a keyword group with your Google Adwords account, or if you are testing new keywords.
Note: When SEM Insight searches a keyword, it is mimicking end-user behavior and typing the keyword exactly as entered in SEM Insight into the search engine. No broad or phrase matching is done.
When finished, click the Next button to save your changes.