Driven by for-profit schools, education is a robust category in paid search advertising, accounting for an average of $1.2 billion per year on U.S. Google from 2014 through 2016, according to AdGooroo data.
Of this total, nearly one quarter of total spend (24%) came from the online education subcategory, through which students take courses from their computer exclusively rather than attend class in person at a brick-and-mortar school.
In the second of a two-part series on the online lending industry’s use of paid search advertising, AdGooroo has examined advertising for online small business loans, which have emerged as an alternative to traditional bank loans in the years since the Great Recession.
Online retail giant Amazon was the leading paid search advertiser in the United States in 2016 according to new research from AdGooroo, which ranked the top 20 U.S. paid search advertisers based on U.S. Google desktop text ad clicks on the top 50,000 keywords from January through December last year.
The money lending industry has seen major changes in the post-Great Recession years with the rise of online lending sites that enable borrowers to avoid traditional banks.
In the first of a two-part series on online lenders, AdGooroo has examined paid search advertising for personal loans, a staple of the online lending industry, which are taken out by consumers to pay off credit cards, consolidate debt and make home improvements, among other purposes.
With the potential repeal of the Affordable Care Act on the horizon, January 31st marked the end of what may be the final open enrollment period for the ACA, popularly known as Obamacare. To evaluate the role of paid search advertising in the ACA, AdGooroo examined U.S. Google desktop text ad activity on 25 Affordable Care Act-related keywords from January 2014, when the new health insurance exchanges launched, though January 2017.