ADVERTISING INSIGHT: THE ADGOOROO BLOG

Grocery Advertising is Exploding in Paid Search – Walmart Leads but Will Amazon-Whole Foods Change the Market?

It’s been one week since Amazon announced its purchase of Whole Foods, and much of the speculation on how the move will affect the U.S. grocery industry has been centered on online grocery ordering and home delivery.

To explore this topic in paid search advertising, AdGooroo examined U.S. Google desktop text ad activity on 124 non-branded grocery store and grocery delivery keywords from June 2016 through May 2017, including terms such as ‘grocery store’, ‘groceries delivery’, ‘grocery delivery service’, ‘online grocery shopping’ and ‘supermarket’.  

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Prom Dress Advertising in Paid Search: Rent The Runway vs. Retailers; JJ’s House Leads All in Text Ads & Product Listing Ads

From prom to weddings, men have long been accustomed to renting formalwear for special occasions. But for women, purchasing a prom or wedding dress is far more the norm—or at least it has been.

In what may be another example of a traditional industry being ‘disrupted’, AdGooroo found Rent the Runway, which rents designer dresses and accessories for a variety of occasions, capturing a significant portion of clicks and impressions on popular prom dress keywords this spring, including ‘prom dresses’, ‘plus size prom dresses’, ‘cheap prom dresses’ and ‘short prom dresses’.

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University of Phoenix Leads Online Education Advertisers in Paid Search

Driven by for-profit schools, education is a robust category in paid search advertising, accounting for an average of $1.2 billion per year on U.S. Google from 2014 through 2016, according to AdGooroo data.

Of this total, nearly one quarter of total spend (24%) came from the online education subcategory, through which students take courses from their computer exclusively rather than attend class in person at a brick-and-mortar school.

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Yahoo! Takes Over Key Retail Categories on Google Mobile Paid Search