The money lending industry has seen major changes in the post-Great Recession years with the rise of online lending sites that enable borrowers to avoid traditional banks.
In the first of a two-part series on online lenders, AdGooroo has examined paid search advertising for personal loans, a staple of the online lending industry, which are taken out by consumers to pay off credit cards, consolidate debt and make home improvements, among other purposes.
With the potential repeal of the Affordable Care Act on the horizon, January 31st marked the end of what may be the final open enrollment period for the ACA, popularly known as Obamacare. To evaluate the role of paid search advertising in the ACA, AdGooroo examined U.S. Google desktop text ad activity on 25 Affordable Care Act-related keywords from January 2014, when the new health insurance exchanges launched, though January 2017.
A few weeks back AdGooroo examined Amazon’s recent foray into product listing ads on U.S. Google and found the online retailer appeared to be conducting a limited test of PLAs, which started on December 25 and was focused on home goods products. We’re returning to this subject today as we have found Amazon also competing on PLAs in the toy category.
Ahead of the Super Bowl, AdGooroo sought to examine paid search activity in the sports merchandise retail category, which primarily consists of branded sports jerseys, hats and other items for professional and college sports teams.
However, upon examining share of U.S. Google desktop text ad clicks on 1,489 of the most popular sports team- and merchandise-related keywords from January through December 2016, we saw a wider range of industry categories competing on the keyword group than just sports merchandise retailers.
Although AdGooroo data shows that online retail giant Amazon has been a major sponsor of Google product listing ads in France, Italy and Spain since 2014, Amazon has always abstained from advertising on Google PLAs in the United States. That is, until the last week of December when Amazon initiated what appears to be a limited test of product listing ads on U.S. Google.
On December 2, AdGooroo examined leadership in paid search advertising performance over the 2016 Black Friday-Cyber Monday weekend. As part of our parent company Kantar Media’s Winter Holiday Advertising Trends report, today we expand upon our previous research by examining U.S. Google desktop text ad and product listing ad click share from November 21 through December 11, 2016 on the same 2500 popular retail product keywords that we previously analyzed from Black Friday through Cyber Monday.