It has only been a few months since Yahoo! was purchased by Verizon in June, but the company is making some bold moves in paid search advertising. Namely, since September 12 Yahoo! has been quietly taking over a number of key retail categories in Google mobile search, sponsoring text ads that drive consumers to its Yahoo! Shopping pages, where they are shown Yahoo’s own text ads and product listing ads.
Last week Google announced it will limit paid search advertising on addiction treatment/rehabilitation centers in an effort to protect consumers from deceptive or unfit providers, as well as lead aggregator sites that sell consumers’ contact information to the highest bidder.
On the cusp of September, AdGooroo has examined Back To School paid search advertising over the last month, analyzing U.S. Google desktop text ad and product listing ad clicks on 278 non-branded Back To School-related keywords from July 29 through August 27.
The streaming video industry has seen rapid growth over the last year in terms of both the number of consumers “cutting the cord” and the addition of new service providers to cater to them. AdGooroo recently assessed paid search advertising in the category, analyzing U.S. Google desktop text ad activity on 43 non-branded video streaming keywords during the first six months of 2017, including terms such as ‘streaming television’, ‘streamed tv’, ‘streaming movies’ and ‘watch television online’.