ADVERTISING INSIGHT: THE ADGOOROO BLOG

Personal Loan Advertising Spend in Paid Search Jumps 101%; SoFi Leads the Field in Performance

The money lending industry has seen major changes in the post-Great Recession years with the rise of online lending sites that enable borrowers to avoid traditional banks.

In the first of a two-part series on online lenders, AdGooroo has examined paid search advertising for personal loans, a staple of the online lending industry, which are taken out by consumers to pay off credit cards, consolidate debt and make home improvements, among other purposes.

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The Affordable Care Act in Paid Search Advertising – A Retrospective

With the potential repeal of the Affordable Care Act on the horizon, January 31st marked the end of what may be the final open enrollment period for the ACA, popularly known as Obamacare. To evaluate the role of paid search advertising in the ACA, AdGooroo examined U.S. Google desktop text ad activity on 25 Affordable Care Act-related keywords from January 2014, when the new health insurance exchanges launched, though January 2017.

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Mortgage Advertising in UK Paid Search