Amazon is leading UK paid search advertising on top retail keywords this holiday season according to new AdGooroo research that analyzed Google.co.uk desktop and mobile text ad clicks on 990 popular retail terms from November 1 through December 11, including ‘engagement rings’, ‘fitbit’, ‘washing machines’, ‘xbox one’, ‘laptops’ and ‘pandora charms’.
Last year AdGooroo found that November and December are the top months for mattress advertising in paid search marketing. To explore how mattress advertisers are faring this year, we examined U.S. Google desktop text ad and product listing ad clicks on 154 mattress keywords over the 2017 Black Friday-Cyber Monday weekend, including ‘mattresses’, ‘mattress sales’, ‘tempurpedic mattress’ and ‘best mattress’.
Continuing AdGooroo’s examination of paid search performance over the Black Friday-Cyber Monday weekend, we turn our attention to the toy category, examining U.S. Google desktop text ad and product listing ad clicks on 895 popular toy keywords, November 24-27, including ‘legos’, ‘playstation 4’, ‘nerf guns’, ‘xbox one’, ‘baby alive’ and ‘barbie’.
Earlier today AdGooroo examined paid search activity on retail product keywords over the Black Friday-Cyber Monday weekend. Now we turn our attention to performance on Black Friday- and Cyber Monday-specific keywords, analyzing U.S. Google desktop text ad click share on 164 non-branded Black Friday terms such as ‘black friday’ and ‘black friday deals’ and 74 non-branded Cyber Monday terms, including ‘cyber monday’ and ‘cyber monday sales’.
AdGooroo examined retail paid search advertising performance over the 2017 Black Friday-Cyber Monday weekend, analyzing U.S. Google text ad and product listing ad click share on 2500 top retail product keywords across desktop and mobile search from November 24 through November 27.
All is fair in love and war…and paid search advertising.
From September 1 through November 12, AdGooroo analyzed paid search clicks on 164 non-branded online dating keywords, including ‘dating sites’, ‘online dating’ and ‘best dating site’. During the period, we found the majority of the 775 advertisers sponsoring the keyword group offered online dating, meetup or matchmaking services, yet three of the top four most clicked advertisers were actually affiliate sites that drive traffic to advertiser sites for a fee.
A new player has emerged in the online grocery wars being fought on the search engines—Costco. From October 27 through November 9, AdGooroo found Costco second only to Instacart in U.S. Google desktop text ad clicks and impressions on 38 grocery delivery-related keywords, including ‘grocery delivery’, ‘online grocery shopping’ and ‘grocery delivery services’.