Today AdGooroo released the 2015 edition of our “Yahoo! Bing Paid Search Performance Metrics” report, which analyzes U.S. paid search performance on Yahoo! Bing and Google AdWords for the full year 2014 across six verticals: Retail, Financial Services, Travel, Education, Automotive and Business.
The report provides side-by-side comparisons of the two search engines for:
- Clickthrough Rate
- Cost Per Click
- And more
Among the interesting findings, nearly 1 in 5 retailers (18%) that advertised on both Yahoo! Bing and Google AdWords in 2014 experienced a higher clickthrough rate on Yahoo! Bing, including major advertisers such as JCPenney, Sears, Macy’s, Best Buy and Kohl’s.