CPG and Paid Search: Finally?

CPG has historically been a slow category for paid search, but it looks as if perhaps that is about to change. We noted a 40% increase in monthly paid search spend in the 51 CPG brands we follow:

CPG

And who’s getting the most attention? If you read last year’s CPG report we conducted with Experian, then it won’t be a surprise to hear BettyCrocker.com is still on top. Since then, however, KraftRecipes.com has pulled ahead of the pack. Honorable mentions go out to Red Bull and Campbell’s.

CPG-SOV

For more data, reach out to our sales team to learn about our research offerings and services.