CPG has historically been a slow category for paid search, but it looks as if perhaps that is about to change. We noted a 40% increase in monthly paid search spend in the 51 CPG brands we follow:
And who’s getting the most attention? If you read last year’s CPG report we conducted with Experian, then it won’t be a surprise to hear BettyCrocker.com is still on top. Since then, however, KraftRecipes.com has pulled ahead of the pack. Honorable mentions go out to Red Bull and Campbell’s.
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