CPG and Paid Search: Finally?

CPG has historically been a slow category for paid search, but it looks as if perhaps that is about to change. We noted a 40% increase in monthly paid search spend in the 51 CPG brands we follow:


And who’s getting the most attention? If you read last year’s CPG report we conducted with Experian, then it won’t be a surprise to hear BettyCrocker.com is still on top. Since then, however, KraftRecipes.com has pulled ahead of the pack. Honorable mentions go out to Red Bull and Campbell’s.


For more data, reach out to our sales team to learn about our research offerings and services.