Retail Leaders in Holiday Paid Search Advertising 2016

On December 2, AdGooroo examined leadership in paid search advertising performance over the 2016 Black Friday-Cyber Monday weekend. As part of our parent company Kantar Media’s Winter Holiday Advertising Trends report, today we expand upon our previous research by examining U.S. Google desktop text ad and product listing ad click share from November 21 through December 11, 2016 on the same 2500 popular retail product keywords that we previously analyzed from Black Friday through Cyber Monday.

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Product Listing Ads vs. Text Ads During the Holiday Season

Since their debut in the spring of 2012, Google’s product listing ads, a.k.a. Google Shopping Campaigns, have become a vital component of paid search advertising for the retail industry. To provide insight into the role of PLAs in the paid search advertising landscape during the holiday season, we compared U.S. Google desktop PLA and Text Ad activity on the top 2500 retail keywords (based on paid search ad spend) in Q4 2015.

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Top Paid Search Advertisers, Black Friday to Cyber Monday 2015

To assess the leaders in Paid Search advertising performance over the extended Black Friday-Cyber Monday weekend, AdGooroo examined U.S. Google Desktop/Tablet activity on three separate keyword groups from November 27-30

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Apparel in Paid Search – How Do the U.S. and U.K. Markets Compare?

Last week we looked at Apparel advertising in Paid Search in the United Kingdom, analyzing Desktop Text Ad activity on the top 2,288 Apparel-related keywords on Google.co.uk from January through July 2015. To provide a comparison with the U.S. market, we also examined the same number of top Apparel keywords for the U.S., 2,288, during the same time period on U.S. Google.

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Apparel and Paid Search – Q1 2015

For the first quarter of 2015, AdGooroo examined Paid Search advertising activity on the Top 1000 Apparel Keywords based on U.S. Google AdWords spend.

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2014 Top Retailers in Paid Search Report is Here

AdGooroo just released the 2014 edition of our “Top Retailers in Paid Search” report. Among the findings, retailers spent $2 billion on desktop text ads on U.S. Google AdWords and the Yahoo! Bing Network in 2013.

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Top Paid Search Advertisers Spent 63% of Budget on Product Listing Ads

Ever wonder how much Paid Search budget advertisers are devoting to Product Listing Ads (PLAs)? AdGooroo recently decided to find out.

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If the Shoe Fits… Zappos is the Top Apparel Advertiser in Paid Search

Earlier this month AdGooroo published a report on Retail Shoe sellers and Paid Search and found that Zappos completely dominated the category on Google AdWords. No surprise, perhaps, considering that the Amazon-owned retailer has been synonymous with online shoe sales since its founding in 1999.

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University of Phoenix Leads Online Education Advertisers in Paid Search