Fantasy Football Ad Spend Deflates in Paid Search

Judging by media buzz, ubiquitous TV advertising and consumer enthusiasm, 2015 is shaping up to be the year of Fantasy Football, the game of statistics that allows the average fan to become the GM of their own hand-selected team.

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New Report: Yahoo! Bing Paid Search Performance Metrics – 2015 Edition

Today AdGooroo released the 2015 edition of our “Yahoo! Bing Paid Search Performance Metrics” report, which analyzes U.S. paid search performance on Yahoo! Bing and Google AdWords for the full year 2014 across six verticals: Retail, Financial Services, Travel, Education, Automotive and Business.

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FTD Sites Top Flowers & Gifts in Paid Search Advertising This Mother’s Day