Amazon Tests Product Listing Ads in the U.S.

Although AdGooroo data shows that online retail giant Amazon has been a major sponsor of Google product listing ads in France, Italy and Spain since 2014, Amazon has always abstained from advertising on Google PLAs in the United States. That is, until the last week of December when Amazon initiated what appears to be a limited test of product listing ads on U.S. Google. Continue reading “Amazon Tests Product Listing Ads in the U.S.”

Retail Leaders in Holiday Paid Search Advertising 2016

On December 2, AdGooroo examined leadership in paid search advertising performance over the 2016 Black Friday-Cyber Monday weekend. As part of our parent company Kantar Media’s Winter Holiday Advertising Trends report, today we expand upon our previous research by examining U.S. Google desktop text ad and product listing ad click share from November 21 through December 11, 2016 on the same 2500 popular retail product keywords that we previously analyzed from Black Friday through Cyber Monday. Continue reading “Retail Leaders in Holiday Paid Search Advertising 2016”

Top Paid Search Advertisers, Black Friday-Cyber Monday 2016

Today AdGooroo parent company Kantar Media released a report on Winter Holiday Advertising Trends, for which AdGooroo contributed research assessing leadership in paid search advertising performance over the 2016 Black Friday-Cyber Monday weekend. The following contains expanded insights on our Black Friday-Cyber Monday 2016 research. Continue reading “Top Paid Search Advertisers, Black Friday-Cyber Monday 2016”

Product Listing Ads vs. Text Ads During the Holiday Season

Since their debut in the spring of 2012, Google’s product listing ads, a.k.a. Google Shopping Campaigns, have become a vital component of paid search advertising for the retail industry. To provide insight into the role of PLAs in the paid search advertising landscape during the holiday season, we compared U.S. Google desktop PLA and Text Ad activity on the top 2500 retail keywords (based on paid search ad spend) in Q4 2015. Continue reading “Product Listing Ads vs. Text Ads During the Holiday Season”

Asda Leads Paid Search Advertising in U.K. Online Supermarket Wars

Tesco’s new same-day grocery pickup service is the latest escalation in an apparent online supermarket war in the U.K., which began in June when Amazon launched its Amazon Fresh grocery delivery service in select postcodes of London. Continue reading “Asda Leads Paid Search Advertising in U.K. Online Supermarket Wars”

Paid Search Advertising on Photo Books Increases 49% Over 2015

Yesterday we looked at the Flowers & Gifts category for Mother’s Day. Today we turn our attention to another category that is likely to be a popular Mother’s Day gift, Photo Books. Continue reading “Paid Search Advertising on Photo Books Increases 49% Over 2015”

Xbox, Nintendo & Lego Top Most Clicked Toys in Paid Search

If Paid Search clicks are any indication, a handful of toy brands will dominate this holiday season, including Xbox, Nintendo and Lego. Continue reading “Xbox, Nintendo & Lego Top Most Clicked Toys in Paid Search”

Top Paid Search Advertisers, Black Friday to Cyber Monday 2015

To assess the leaders in Paid Search advertising performance over the extended Black Friday-Cyber Monday weekend, AdGooroo examined U.S. Google Desktop/Tablet activity on three separate keyword groups from November 27-30 Continue reading “Top Paid Search Advertisers, Black Friday to Cyber Monday 2015”

Target Leading on Black Friday Keywords in Paid Search

Last week we looked at the top advertisers heading into Black Friday weekend based on paid search activity on 2500 top retail keywords. This week we’re taking a different approach and reexamining paid search activity on our Black Friday keyword group, consisting of 161 keyword terms containing the words ‘black friday’. Continue reading “Target Leading on Black Friday Keywords in Paid Search”

Who Will Rule Black Friday in Paid Search Advertising?

With Black Friday a little more than a week away, AdGooroo examined Paid Search activity in the retail category over the past month with an eye toward anticipating who will be on top over this key holiday shopping weekend.   Continue reading “Who Will Rule Black Friday in Paid Search Advertising?”