Grocery Advertising is Exploding in Paid Search – Walmart Leads but Will Amazon-Whole Foods Change the Market?

It’s been one week since Amazon announced its purchase of Whole Foods, and much of the speculation on how the move will affect the U.S. grocery industry has been centered on online grocery ordering and home delivery.

To explore this topic in paid search advertising, AdGooroo examined U.S. Google desktop text ad activity on 124 non-branded grocery store and grocery delivery keywords from June 2016 through May 2017, including terms such as ‘grocery store’, ‘groceries delivery’, ‘grocery delivery service’, ‘online grocery shopping’ and ‘supermarket’.  

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Amazon the Most Clicked U.S. Paid Search Advertiser in 2016; Domino’s Cracks Top 10

Online retail giant Amazon was the leading paid search advertiser in the United States in 2016 according to new research from AdGooroo, which ranked the top 20 U.S. paid search advertisers based on U.S. Google desktop text ad clicks on the top 50,000 keywords from January through December last year.

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Amazon Testing Product Listing Ads in Walmart-Dominated Toy Category

A few weeks back AdGooroo examined Amazon’s recent foray into product listing ads on U.S. Google and found the online retailer appeared to be conducting a limited test of PLAs, which started on December 25 and was focused on home goods products. We’re returning to this subject today as we have found Amazon also competing on PLAs in the toy category.

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Amazon Tests Product Listing Ads in the U.S.

Although AdGooroo data shows that online retail giant Amazon has been a major sponsor of Google product listing ads in France, Italy and Spain since 2014, Amazon has always abstained from advertising on Google PLAs in the United States. That is, until the last week of December when Amazon initiated what appears to be a limited test of product listing ads on U.S. Google.

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Retail Leaders in Holiday Paid Search Advertising 2016

On December 2, AdGooroo examined leadership in paid search advertising performance over the 2016 Black Friday-Cyber Monday weekend. As part of our parent company Kantar Media’s Winter Holiday Advertising Trends report, today we expand upon our previous research by examining U.S. Google desktop text ad and product listing ad click share from November 21 through December 11, 2016 on the same 2500 popular retail product keywords that we previously analyzed from Black Friday through Cyber Monday.

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Top Paid Search Advertisers, Black Friday-Cyber Monday 2016

Today AdGooroo parent company Kantar Media released a report on Winter Holiday Advertising Trends, for which AdGooroo contributed research assessing leadership in paid search advertising performance over the 2016 Black Friday-Cyber Monday weekend. The following contains expanded insights on our Black Friday-Cyber Monday 2016 research.

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Product Listing Ads vs. Text Ads During the Holiday Season

Since their debut in the spring of 2012, Google’s product listing ads, a.k.a. Google Shopping Campaigns, have become a vital component of paid search advertising for the retail industry. To provide insight into the role of PLAs in the paid search advertising landscape during the holiday season, we compared U.S. Google desktop PLA and Text Ad activity on the top 2500 retail keywords (based on paid search ad spend) in Q4 2015.

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Asda Leads Paid Search Advertising in U.K. Online Supermarket Wars

Tesco’s new same-day grocery pickup service is the latest escalation in an apparent online supermarket war in the U.K., which began in June when Amazon launched its Amazon Fresh grocery delivery service in select postcodes of London.

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Paid Search Advertising on Photo Books Increases 49% Over 2015

Yesterday we looked at the Flowers & Gifts category for Mother’s Day. Today we turn our attention to another category that is likely to be a popular Mother’s Day gift, Photo Books.

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Xbox, Nintendo & Lego Top Most Clicked Toys in Paid Search

If Paid Search clicks are any indication, a handful of toy brands will dominate this holiday season, including Xbox, Nintendo and Lego.

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Grocery Advertising is Exploding in Paid Search – Walmart Leads but Will Amazon-Whole Foods Change the Market?