Amazon Leads UK Retail Paid Search This Holiday Season

Amazon is leading UK paid search advertising on top retail keywords this holiday season according to new AdGooroo research that analyzed Google.co.uk desktop and mobile text ad clicks on 990 popular retail terms from November 1 through December 11, including  ‘engagement rings’, ‘fitbit’, ‘washing machines’, ‘xbox one’, ‘laptops’ and ‘pandora charms’.  Continue reading “Amazon Leads UK Retail Paid Search This Holiday Season”

Amazon Dominated UK Paid Search in 2016

Amazon.co.uk was the leading  paid search advertiser in the UK over the course of the last year according to new rankings released by AdGooroo. Continue reading “Amazon Dominated UK Paid Search in 2016”

Asda Leads Paid Search Advertising in U.K. Online Supermarket Wars

Tesco’s new same-day grocery pickup service is the latest escalation in an apparent online supermarket war in the U.K., which began in June when Amazon launched its Amazon Fresh grocery delivery service in select postcodes of London. Continue reading “Asda Leads Paid Search Advertising in U.K. Online Supermarket Wars”

UK Retail Spending in Paid Search Rises 24%; Amazon, Apple & John Lewis Lead

Spending on paid search advertising by retailers is on the rise in the United Kingdom, according to new research by AdGooroo, a Kantar Media company. Continue reading “UK Retail Spending in Paid Search Rises 24%; Amazon, Apple & John Lewis Lead”

John Lewis and Amazon Lead U.K. Home Décor in Paid Search

AdGooroo recently looked at Paid Search Advertising for the Home Décor retail sector in the United Kingdom, specifically examining Google.co.uk desktop text ad activity on 500 top, non-branded Home Décor keywords in the U.K. market from January 2015 through January 2016. Continue reading “John Lewis and Amazon Lead U.K. Home Décor in Paid Search”

Apparel in Paid Search – How Do the U.S. and U.K. Markets Compare?

Last week we looked at Apparel advertising in Paid Search in the United Kingdom, analyzing Desktop Text Ad activity on the top 2,288 Apparel-related keywords on Google.co.uk from January through July 2015. To provide a comparison with the U.S. market, we also examined the same number of top Apparel keywords for the U.S., 2,288, during the same time period on U.S. Google. Continue reading “Apparel in Paid Search – How Do the U.S. and U.K. Markets Compare?”

UK Apparel Advertising in Paid Search Up 23% in 2015

AdGooroo’s latest research report examines Paid Search advertising by the Apparel industry in the United Kingdom. Specifically, we looked at Desktop Text Ad activity on the top 2,288 Apparel keywords on Google.co.uk, ranked by total ad spend. Continue reading “UK Apparel Advertising in Paid Search Up 23% in 2015”

Is Amazon Starting to Use Product Listing Ads?

Amazon is by far the largest spender on Google AdWords’ traditional Text Ads in the U.S., spending some $157.7 million across its various properties in 2013 according to Advertising Age analysis of AdGooroo data. Continue reading “Is Amazon Starting to Use Product Listing Ads?”