Have you been paying more per search click than you used to? So have a lot of advertisers. According to proprietary AdGooroo data, the Cost-Per-Click (CPC) on U.S. AdWords text ads has increased an average of 40% across 9 major industry categories between the first quarters of 2012 and 2014. The data measures desktop and tablet for 2014 and desktop only for 2013 and 2012. Continue reading “AdWords Cost Per Click Rises 40% Between 2012 and 2014”
With Memorial Day come and gone, the unofficial start of the 2014 summer travel season is here. That means it’s time for AdGooroo’s annual look at the Travel category and Paid Search. Continue reading “Travel Advertisers and Paid Search”
From Gregg Hamilton, SVP of Research & Analytics and Business Development at AdGooroo.
With Memorial Day and the traditional start of the summer travel season just a few days away, it’s a great time to look at the Travel industry and Paid Search. Specifically, how are things faring and what might we expect to happen this summer?
January and February have traditionally been strong months for catalog shopping, and now e-commerce, but they are also a time when thoughts turn to spring break and summer vacations as antidote to the mid-winter blues. According to AdGooroo’s research, 943 travel keywords (KWs) were ‘Googled’ in the US over 10,000 times per day during the months of January and February 2012. In fact, these leading travel terms yielded an estimated 2.4 billion searches (!) during the period, or more than 7.5 searches for every man, woman and child in the US (not counting searches on Bing, AOL or Ask).