Amazon Dominated UK Paid Search in 2016

Amazon.co.uk was the leading  paid search advertiser in the UK over the course of the last year according to new rankings released by AdGooroo.

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Cost Per Click & Clickthrough Rates Increase in Q2 But Total Clicks Are Down

AdGooroo has published the first edition of its Paid Search Advertising Index, a quarterly report that measures quarter over quarter progress on 6 key metrics for U.S. Google Desktop Text Ads in 14 different industry categories

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Travel Spend in Paid Search Up 13% Over 2015; Expedia, Inc. Leads with 15% of Total Clicks

With the beginning of June, the start of the summer travel season is here and so is AdGooroo’s annual look at the Travel sector in paid search.

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Clickthrough Rates Increase 10% for Travel Keywords in Paid Search’s Post-Right Rail Era

Earlier this month we examined the effect of Google eliminating paid search text ads from the right rail of its results page on Retail keywords. Today we look at how Google’s change has affected Travel keywords to date.

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The Most Expensive Keywords in Paid Search, by Cost Per Click & Spend

Way back in October 2009, AdGooroo found that the keyword ‘mesothelioma’ was the most expensive keyword in paid search, costing an average of $99.44 per click. We recently returned to that subject and found things have both changed and stayed the same in the ensuing years. 

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Cheap Flights & Other Top Travel Keywords in Paid Search

‘Cheap, cheap’ is not the sound of the birds returning this spring, it’s the mantra of American travelers.  AdGooroo examined Desktop Text Ad activity on 50,000 travel-related keywords on U.S. Google from January to April 2015 and found nearly 3,600 keywords containing the word ‘cheap’, including four in the Top 20 keywords based on Paid Search spend.

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OTAs Lead Top Travel Advertisers in Paid Search

It will soon be Memorial Day, the unofficial start of the summer travel season, and that means it’s time for AdGooroo’s annual Travel and Paid Search report.

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New Report: Yahoo! Bing Paid Search Performance Metrics – 2015 Edition

Today AdGooroo released the 2015 edition of our “Yahoo! Bing Paid Search Performance Metrics” report, which analyzes U.S. paid search performance on Yahoo! Bing and Google AdWords for the full year 2014 across six verticals: Retail, Financial Services, Travel, Education, Automotive and Business.

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Expedia vs. Priceline in Paid Search

In recent years the online travel booking industry has largely consolidated into a battle between two behemoths, Expedia, Inc. and The Priceline Group.

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AdWords Cost Per Click Rises 40% Between 2012 and 2014

Have you been paying more per search click than you used to? So have a lot of advertisers. According to proprietary AdGooroo data, the Cost-Per-Click (CPC) on U.S. AdWords text ads has increased an average of 40% across 9 major industry categories between the first quarters of 2012 and 2014. The data measures desktop and tablet for 2014 and desktop only for 2013 and 2012. 

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Amazon Dominated UK Paid Search in 2016