Amazon Testing Product Listing Ads in Walmart-Dominated Toy Category

A few weeks back AdGooroo examined Amazon’s recent foray into product listing ads on U.S. Google and found the online retailer appeared to be conducting a limited test of PLAs, which started on December 25 and was focused on home goods products. We’re returning to this subject today as we have found Amazon also competing on PLAs in the toy category.

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Battlefront to Furbacca: The Most Clicked Star Wars Toys in Paid Search

With the latest entry in the Star Wars film franchise opening on Friday (“Star Wars: The Force Awakens”, in case you’ve been on Tatooine for the last year), Star Wars toys are set to be among the hottest toys this holiday season.

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Xbox, Nintendo & Lego Top Most Clicked Toys in Paid Search

If Paid Search clicks are any indication, a handful of toy brands will dominate this holiday season, including Xbox, Nintendo and Lego.

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DIRECTV Now Leads Paid Search Advertisers in Streaming Video