Ahead of the Super Bowl, AdGooroo sought to examine paid search activity in the sports merchandise retail category, which primarily consists of branded sports jerseys, hats and other items for professional and college sports teams.
However, upon examining share of U.S. Google desktop text ad clicks on 1,489 of the most popular sports team- and merchandise-related keywords from January through December 2016, we saw a wider range of industry categories competing on the keyword group than just sports merchandise retailers. Continue reading “Sports Merchandise Retailers, Ticket Sellers & Colleges Go Head To Head in Paid Search Advertising”
This will be the tenth and final year for Doritos’ “Crash the Super Bowl” campaign, the contest that gives fans the chance to have their homemade Doritos commercial aired during the game’s television broadcast. And according to AdGooroo data, the brand has been pulling out all the stops to promote the contest via Paid Search advertising. Continue reading “Doritos Crunches Super Bowl Competition in Paid Search”
According to AdGooroo data, advertisers spent $567,000 in March 2014 sponsoring just 9 keywords related to the NCAA March Madness college basketball tournament, including terms like ‘march madness’, ‘ncaa tournament’ and ‘basketball bracket’. Continue reading “Basketball, Brackets & Vasectomies — March Madness in Paid Search”
Last week we looked at which advertisers were leading in Share of Voice on 164 Super Bowl-related keywords on U.S. Google AdWords. This week we decided to see who’s controlling the conversation after the big game by looking at U.S. Google Paid Search Text Ad activity on the same keywords on Monday, February 2 Continue reading “Post-Super Bowl – Share of Voice in Paid Search”
The Super Bowl is arguably the most high profile advertising event in the U.S. today. With so much riding on the big game for advertisers, AdGooroo decided to take a look at who’s leading in Paid Search activity in the final week before Super Bowl XLIX is broadcast. Continue reading “Super Bowl 2015 – Big Brands vs. Ticket Sellers in Paid Search Advertising”