Yahoo! Takes Over Key Retail Categories on Google Mobile Paid Search

It has only been a few months since Yahoo! was purchased by Verizon in June, but the company is making some bold moves in paid search advertising. Namely, since September 12 Yahoo! has been quietly taking over a number of key retail categories in Google mobile search, sponsoring text ads that drive consumers to its Yahoo! Shopping pages, where they are shown Yahoo’s own text ads and product listing ads.

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Google Limits Addiction Rehab Advertising, Giving Up Tens of Millions in Ad Revenue

Last week Google announced it will limit paid search advertising on addiction treatment/rehabilitation centers in an effort to protect consumers from deceptive or unfit providers, as well as lead aggregator sites that sell consumers’ contact information to the highest bidder.

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Will Paid Ads Work with Voice Search?

Are you preparing for voice search advertising?

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Back To School 2017 in Paid Search Advertising

On the cusp of September, AdGooroo has examined Back To School paid search advertising over the last month, analyzing U.S. Google desktop text ad and product listing ad clicks on 278 non-branded Back To School-related keywords from July 29 through August 27.

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Top 20 Diseases By Paid Search Advertising Spending

To gain insight into a key aspect of online healthcare advertising, AdGooroo has produced a ranking of the top 20 diseases by paid search advertising spending:

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DIRECTV Now Leads Paid Search Advertisers in Streaming Video

The streaming video industry has seen rapid growth over the last year in terms of both the number of consumers “cutting the cord” and the addition of new service providers to cater to them. AdGooroo recently assessed paid search advertising in the category, analyzing U.S. Google desktop text ad activity on 43 non-branded video streaming keywords during the first six months of 2017, including terms such as ‘streaming television’, ‘streamed tv’, ‘streaming movies’ and ‘watch television online’.

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Game of Thrones Advertising in Paid Search

With the penultimate season of Game of Thrones beginning last night, AdGooroo decided to look at paid search advertising around the popular HBO show.

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Amazon Promotes Prime Day on TV

Amazon may be the top paid search advertiser on Google, in more than one country, but when it comes to promoting its upcoming Prime Day sale, the retailer is putting its money on traditional media.

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Top Consumer Product Keywords in UK Paid Search

AdGooroo published a ranking of the top consumer product keywords in the UK by Google.co.uk desktop text ad spend from June 2016 through May 2017.

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Amazon the Most Clicked Paid Search Advertiser in Canada

In honor of Canada’s 150th anniversary celebration this weekend, AdGooroo has produced a ranking of Canada’s top paid search advertisers.

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Yahoo! Takes Over Key Retail Categories on Google Mobile Paid Search