Top Mattress Advertisers in Paid Search, Black Friday-Cyber Monday 2017

Last year AdGooroo found that November and December are the top months for mattress advertising in paid search marketing. To explore how mattress advertisers are faring this year, we examined U.S. Google desktop text ad and product listing ad clicks on 154 mattress keywords over the 2017 Black Friday-Cyber Monday weekend, including ‘mattresses’, ‘mattress sales’, ‘tempurpedic mattress’ and ‘best mattress’.

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Top Toy Advertisers in Paid Search, Black Friday-Cyber Monday 2017

Continuing AdGooroo’s examination of paid search performance over the Black Friday-Cyber Monday weekend, we turn our attention to the toy category, examining U.S. Google desktop text ad and product listing ad clicks on 895 popular toy keywords, November 24-27, including ‘legos’, ‘playstation 4’, ‘nerf guns’, ‘xbox one’, ‘baby alive’ and ‘barbie’.

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The Most Clicked Advertisers on Black Friday and Cyber Monday Keywords, 2017

Earlier today AdGooroo examined paid search activity on retail product keywords over the Black Friday-Cyber Monday weekend. Now we turn our attention to performance on Black Friday- and Cyber Monday-specific keywords, analyzing U.S. Google desktop text ad click share on 164 non-branded Black Friday terms such as ‘black friday’ and ‘black friday deals’ and 74 non-branded Cyber Monday terms, including ‘cyber monday’ and ‘cyber monday sales’. 

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Black Friday-Cyber Monday 2017 – Retail Leaders in Paid Search Advertising

AdGooroo examined retail paid search advertising performance over the 2017 Black Friday-Cyber Monday weekend, analyzing U.S. Google text ad and product listing ad click share on 2500 top retail product keywords across desktop and mobile search from November 24 through November 27.

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Affiliate Sites Siphon 27% of Paid Search Clicks on Online Dating Keywords

All is fair in love and war…and paid search advertising.

From September 1 through November 12, AdGooroo analyzed paid search clicks on 164 non-branded online dating keywords, including ‘dating sites’, ‘online dating’ and ‘best dating site’. During the period, we found the majority of the 775 advertisers sponsoring the keyword group offered online dating, meetup or matchmaking services, yet three of the top four most clicked advertisers were actually affiliate sites that drive traffic to advertiser sites for a fee. 

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Apple, Verizon & T-Mobile Lead Paid Search Advertising for iPhone 8 and iPhone X

Heading into the holiday season, AdGooroo has analyzed the paid search marketplace for Apple’s new iPhone 8 and iPhone X models.

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Costco Enters Grocery Delivery War in Paid Search Advertising

A new player has emerged in the online grocery wars being fought on the search engines—Costco. From October 27 through November 9, AdGooroo found Costco second only to Instacart in U.S. Google desktop text ad clicks and impressions on 38 grocery delivery-related keywords, including ‘grocery delivery’, ‘online grocery shopping’ and ‘grocery delivery services’. 

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The Most and Least Popular Halloween Costumes of 2017 By Paid Search Clicks

Before it’s too late, let’s once again look into AdGooroo’s crystal ball to see which costumes you are most — and least — likely to see while trick-or-treating tonight.

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Who’s Leading on Halloween Keywords for Paid Search Text Ads and PLAs?

It’s less than two weeks out from Halloween and AdGooroo has produced an analysis of the top paid search advertisers of the season thus far.

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Yahoo! Takes Over Key Retail Categories on Google Mobile Paid Search

It has only been a few months since Yahoo! was purchased by Verizon in June, but the company is making some bold moves in paid search advertising. Namely, since September 12 Yahoo! has been quietly taking over a number of key retail categories in Google mobile search, sponsoring text ads that drive consumers to its Yahoo! Shopping pages, where they are shown Yahoo’s own text ads and product listing ads.

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Top Mattress Advertisers in Paid Search, Black Friday-Cyber Monday 2017