Amazon the Most Clicked Paid Search Advertiser in Canada

In honor of Canada’s 150th anniversary celebration this weekend, AdGooroo has produced a ranking of Canada’s top paid search advertisers. Continue reading “Amazon the Most Clicked Paid Search Advertiser in Canada”

Amazon Dominated UK Paid Search in 2016

Amazon.co.uk was the leading  paid search advertiser in the UK over the course of the last year according to new rankings released by AdGooroo. Continue reading “Amazon Dominated UK Paid Search in 2016”

UK Retail Spending in Paid Search Rises 24%; Amazon, Apple & John Lewis Lead

Spending on paid search advertising by retailers is on the rise in the United Kingdom, according to new research by AdGooroo, a Kantar Media company. Continue reading “UK Retail Spending in Paid Search Rises 24%; Amazon, Apple & John Lewis Lead”

Advertising for Mobile Devices in Product Listing Ads

With the fourth quarter almost here, AdGooroo decided to examine advertising for a sure-fire hot holiday gift item, mobile devices, on what will likely be the preeminent holiday search marketing medium, Google’s Product Listings Ads (PLAs) a.k.a. Google Shopping Campaigns. Continue reading “Advertising for Mobile Devices in Product Listing Ads”

AdWords Cost Per Click Rises 40% Between 2012 and 2014

Have you been paying more per search click than you used to? So have a lot of advertisers. According to proprietary AdGooroo data, the Cost-Per-Click (CPC) on U.S. AdWords text ads has increased an average of 40% across 9 major industry categories between the first quarters of 2012 and 2014. The data measures desktop and tablet for 2014 and desktop only for 2013 and 2012.  Continue reading “AdWords Cost Per Click Rises 40% Between 2012 and 2014”