Xbox, Nintendo & Lego Top Most Clicked Toys in Paid Search

If Paid Search clicks are any indication, a handful of toy brands will dominate this holiday season, including Xbox, Nintendo and Lego. Continue reading “Xbox, Nintendo & Lego Top Most Clicked Toys in Paid Search”

Top Paid Search Advertisers, Black Friday to Cyber Monday 2015

To assess the leaders in Paid Search advertising performance over the extended Black Friday-Cyber Monday weekend, AdGooroo examined U.S. Google Desktop/Tablet activity on three separate keyword groups from November 27-30 Continue reading “Top Paid Search Advertisers, Black Friday to Cyber Monday 2015”

Target Leading on Black Friday Keywords in Paid Search

Last week we looked at the top advertisers heading into Black Friday weekend based on paid search activity on 2500 top retail keywords. This week we’re taking a different approach and reexamining paid search activity on our Black Friday keyword group, consisting of 161 keyword terms containing the words ‘black friday’. Continue reading “Target Leading on Black Friday Keywords in Paid Search”

Who Will Rule Black Friday in Paid Search Advertising?

With Black Friday a little more than a week away, AdGooroo examined Paid Search activity in the retail category over the past month with an eye toward anticipating who will be on top over this key holiday shopping weekend.   Continue reading “Who Will Rule Black Friday in Paid Search Advertising?”

Black Friday Started Last Week in Paid Search

If it seems like Black Friday sales start earlier and earlier each year, you may be right. Although Black Friday always falls on the fourth Friday in November, which is the 27th this year, Paid Search advertisers started advertising for Black Friday in earnest the week of September 27—two full months earlier.   Continue reading “Black Friday Started Last Week in Paid Search”

Baby Product Advertising in Paid Search Jumps 33%

Whether you’re a new parent or an old hand, a new baby means having to make a host of decisions about which brands and products to buy to meet your child’s growing needs. Continue reading “Baby Product Advertising in Paid Search Jumps 33%”

Back To School Starts in July for Paid Search, Spend Down in 2015

Millions of kids will be heading to college this week, and many more to kindergarten through high school in the coming weeks. But in the world of Paid Search advertising, the Back To School season actually began in July. Continue reading “Back To School Starts in July for Paid Search, Spend Down in 2015”