On the cusp of September, AdGooroo has examined Back To School paid search advertising over the last month, analyzing U.S. Google desktop text ad and product listing ad clicks on 278 non-branded Back To School-related keywords from July 29 through August 27.
Online retail giant Amazon was the leading paid search advertiser in the United States in 2016 according to new research from AdGooroo, which ranked the top 20 U.S. paid search advertisers based on U.S. Google desktop text ad clicks on the top 50,000 keywords from January through December last year.
A few weeks back AdGooroo examined Amazon’s recent foray into product listing ads on U.S. Google and found the online retailer appeared to be conducting a limited test of PLAs, which started on December 25 and was focused on home goods products. We’re returning to this subject today as we have found Amazon also competing on PLAs in the toy category.
On December 2, AdGooroo examined leadership in paid search advertising performance over the 2016 Black Friday-Cyber Monday weekend. As part of our parent company Kantar Media’s Winter Holiday Advertising Trends report, today we expand upon our previous research by examining U.S. Google desktop text ad and product listing ad click share from November 21 through December 11, 2016 on the same 2500 popular retail product keywords that we previously analyzed from Black Friday through Cyber Monday.
To assess the leaders in Paid Search advertising performance over the extended Black Friday-Cyber Monday weekend, AdGooroo examined U.S. Google Desktop/Tablet activity on three separate keyword groups from November 27-30
Last week we looked at the top advertisers heading into Black Friday weekend based on paid search activity on 2500 top retail keywords. This week we’re taking a different approach and reexamining paid search activity on our Black Friday keyword group, consisting of 161 keyword terms containing the words ‘black friday’.
With Black Friday a little more than a week away, AdGooroo examined Paid Search activity in the retail category over the past month with an eye toward anticipating who will be on top over this key holiday shopping weekend.