Who’s Leading on Halloween Keywords for Paid Search Text Ads and PLAs?

It’s less than two weeks out from Halloween and AdGooroo has produced an analysis of the top paid search advertisers of the season thus far.

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Back To School 2017 in Paid Search Advertising

On the cusp of September, AdGooroo has examined Back To School paid search advertising over the last month, analyzing U.S. Google desktop text ad and product listing ad clicks on 278 non-branded Back To School-related keywords from July 29 through August 27.

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Amazon the Most Clicked U.S. Paid Search Advertiser in 2016; Domino’s Cracks Top 10

Online retail giant Amazon was the leading paid search advertiser in the United States in 2016 according to new research from AdGooroo, which ranked the top 20 U.S. paid search advertisers based on U.S. Google desktop text ad clicks on the top 50,000 keywords from January through December last year.

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Amazon Testing Product Listing Ads in Walmart-Dominated Toy Category

A few weeks back AdGooroo examined Amazon’s recent foray into product listing ads on U.S. Google and found the online retailer appeared to be conducting a limited test of PLAs, which started on December 25 and was focused on home goods products. We’re returning to this subject today as we have found Amazon also competing on PLAs in the toy category.

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Retail Leaders in Holiday Paid Search Advertising 2016

On December 2, AdGooroo examined leadership in paid search advertising performance over the 2016 Black Friday-Cyber Monday weekend. As part of our parent company Kantar Media’s Winter Holiday Advertising Trends report, today we expand upon our previous research by examining U.S. Google desktop text ad and product listing ad click share from November 21 through December 11, 2016 on the same 2500 popular retail product keywords that we previously analyzed from Black Friday through Cyber Monday.

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Paid Search Advertising on Photo Books Increases 49% Over 2015

Yesterday we looked at the Flowers & Gifts category for Mother’s Day. Today we turn our attention to another category that is likely to be a popular Mother’s Day gift, Photo Books.

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Xbox, Nintendo & Lego Top Most Clicked Toys in Paid Search

If Paid Search clicks are any indication, a handful of toy brands will dominate this holiday season, including Xbox, Nintendo and Lego.

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Top Paid Search Advertisers, Black Friday to Cyber Monday 2015

To assess the leaders in Paid Search advertising performance over the extended Black Friday-Cyber Monday weekend, AdGooroo examined U.S. Google Desktop/Tablet activity on three separate keyword groups from November 27-30

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Target Leading on Black Friday Keywords in Paid Search

Last week we looked at the top advertisers heading into Black Friday weekend based on paid search activity on 2500 top retail keywords. This week we’re taking a different approach and reexamining paid search activity on our Black Friday keyword group, consisting of 161 keyword terms containing the words ‘black friday’.

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Who Will Rule Black Friday in Paid Search Advertising?

With Black Friday a little more than a week away, AdGooroo examined Paid Search activity in the retail category over the past month with an eye toward anticipating who will be on top over this key holiday shopping weekend.  

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Who’s Leading on Halloween Keywords for Paid Search Text Ads and PLAs?