Paid Search Ad Spend for Online Small Business Loans Up 66% from 2014 To 2016

In the second of a two-part series on the online lending industry’s use of paid search advertising, AdGooroo has examined advertising for online small business loans, which have emerged as an alternative to traditional bank loans in the years since the Great Recession.

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Top Paid Search Advertisers, Black Friday to Cyber Monday 2015

To assess the leaders in Paid Search advertising performance over the extended Black Friday-Cyber Monday weekend, AdGooroo examined U.S. Google Desktop/Tablet activity on three separate keyword groups from November 27-30

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Back To School Starts in July for Paid Search, Spend Down in 2015

Millions of kids will be heading to college this week, and many more to kindergarten through high school in the coming weeks. But in the world of Paid Search advertising, the Back To School season actually began in July.

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Top Paid Search Advertisers, Thanksgiving Through Cyber Monday

To gauge the top advertisers in Paid Search over the key Thanksgiving weekend shopping period, AdGooroo examined Text Ad and Product Listing Ad spend on 2,856 top retail keywords (based on ad spend) for U.S. Google Desktop/Tablet and Mobile Search from Thanksgiving, November 27, through Cyber Monday, December 1.

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Paid Search: Best Buy Poised to Dominate Consumer Electronics on Black Friday

In anticipation of Black Friday, the ‘official’ kickoff to the holiday shopping season, AdGooroo examined Paid Search activity during the first three weeks of November in one of the most popular holiday gift categories, Consumer Electronics.

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Top Paid Search Advertisers Spent 63% of Budget on Product Listing Ads

Ever wonder how much Paid Search budget advertisers are devoting to Product Listing Ads (PLAs)? AdGooroo recently decided to find out.

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Cyber Security & Antivirus Solutions in Paid Search Advertising