UK Retail Spending in Paid Search Rises 24%; Amazon, Apple & John Lewis Lead

Spending on paid search advertising by retailers is on the rise in the United Kingdom, according to new research by AdGooroo, a Kantar Media company.

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Once Again, Lowest Prices Not Found on Black Friday or Cyber Monday

AdGooroo again examined advertised prices seen in U.S. Google product listing ads for some hot holiday gift items from November 1 to December 1 with an eye toward determining if Black Friday and Cyber Monday really offer the best deals.

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Paid Search: Best Buy Poised to Dominate Consumer Electronics on Black Friday

In anticipation of Black Friday, the ‘official’ kickoff to the holiday shopping season, AdGooroo examined Paid Search activity during the first three weeks of November in one of the most popular holiday gift categories, Consumer Electronics.

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Advertising for Mobile Devices in Product Listing Ads

With the fourth quarter almost here, AdGooroo decided to examine advertising for a sure-fire hot holiday gift item, mobile devices, on what will likely be the preeminent holiday search marketing medium, Google’s Product Listings Ads (PLAs) a.k.a. Google Shopping Campaigns.

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Cyber Security & Antivirus Solutions in Paid Search Advertising