Fitbit, Target & Others Dominate Fitness Devices in Paid Search

In the wake of Microsoft’s recent announcement that it’s getting into the fitness tech space with the Microsoft Band, AdGooroo examined Paid Search advertising for fitness devices in the U.S. and found that it’s a notably robust market dominated by an elite few.

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Advertising for Mobile Devices in Product Listing Ads

With the fourth quarter almost here, AdGooroo decided to examine advertising for a sure-fire hot holiday gift item, mobile devices, on what will likely be the preeminent holiday search marketing medium, Google’s Product Listings Ads (PLAs) a.k.a. Google Shopping Campaigns.

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Top Paid Search Advertisers Spent 63% of Budget on Product Listing Ads

Ever wonder how much Paid Search budget advertisers are devoting to Product Listing Ads (PLAs)? AdGooroo recently decided to find out.

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Amazon Leads UK Retail Paid Search This Holiday Season