AdGooroo published a ranking of the top consumer product keywords in the UK by Google.co.uk desktop text ad spend from June 2016 through May 2017. Continue reading “Top Consumer Product Keywords in UK Paid Search”
From prom to weddings, men have long been accustomed to renting formalwear for special occasions. But for women, purchasing a prom or wedding dress is far more the norm—or at least it has been.
In what may be another example of a traditional industry being ‘disrupted’, AdGooroo found Rent the Runway, which rents designer dresses and accessories for a variety of occasions, capturing a significant portion of clicks and impressions on popular prom dress keywords this spring, including ‘prom dresses’, ‘plus size prom dresses’, ‘cheap prom dresses’ and ‘short prom dresses’. Continue reading “Prom Dress Advertising in Paid Search: Rent The Runway vs. Retailers; JJ’s House Leads All in Text Ads & Product Listing Ads”
May is prom season and a perfect time to look at this robust Apparel subcategory in paid search. Continue reading “Prom Bigger Than Weddings in Apparel Paid Search”