Amazon the Most Clicked U.S. Paid Search Advertiser in 2016; Domino’s Cracks Top 10

Online retail giant Amazon was the leading paid search advertiser in the United States in 2016 according to new research from AdGooroo, which ranked the top 20 U.S. paid search advertisers based on U.S. Google desktop text ad clicks on the top 50,000 keywords from January through December last year. Continue reading “Amazon the Most Clicked U.S. Paid Search Advertiser in 2016; Domino’s Cracks Top 10”

Travel Spend in Paid Search Up 13% Over 2015; Expedia, Inc. Leads with 15% of Total Clicks

With the beginning of June, the start of the summer travel season is here and so is AdGooroo’s annual look at the Travel sector in paid search. Continue reading “Travel Spend in Paid Search Up 13% Over 2015; Expedia, Inc. Leads with 15% of Total Clicks”

Cheap Flights & Other Top Travel Keywords in Paid Search

‘Cheap, cheap’ is not the sound of the birds returning this spring, it’s the mantra of American travelers.  AdGooroo examined Desktop Text Ad activity on 50,000 travel-related keywords on U.S. Google from January to April 2015 and found nearly 3,600 keywords containing the word ‘cheap’, including four in the Top 20 keywords based on Paid Search spend. Continue reading “Cheap Flights & Other Top Travel Keywords in Paid Search”