On December 2, AdGooroo examined leadership in paid search advertising performance over the 2016 Black Friday-Cyber Monday weekend. As part of our parent company Kantar Media’s Winter Holiday Advertising Trends report, today we expand upon our previous research by examining U.S. Google desktop text ad and product listing ad click share from November 21 through December 11, 2016 on the same 2500 popular retail product keywords that we previously analyzed from Black Friday through Cyber Monday. Continue reading “Retail Leaders in Holiday Paid Search Advertising 2016”
Q4 2016 will be the first holiday season since Google eliminated paid search text ads from the right rail of its results pages in late February of this year. Continue reading “Changes To Paid Search Advertising in the Post-Right Rail Era: What Retailers Can Expect This Holiday Season”
AdGooroo has published the first edition of its Paid Search Advertising Index, a quarterly report that measures quarter over quarter progress on 6 key metrics for U.S. Google Desktop Text Ads in 14 different industry categories Continue reading “Cost Per Click & Clickthrough Rates Increase in Q2 But Total Clicks Are Down”
Previously AdGooroo examined the impact of Google eliminating paid search text ads from the right rail of its results page on Retail keywords and Travel keywords. Today we turn our attention to the Automotive category. Continue reading “Clickthrough Rates Increase 13% for Top Automotive Keywords After Google Drops Right Rail Ads”
Earlier this month we examined the effect of Google eliminating paid search text ads from the right rail of its results page on Retail keywords. Today we look at how Google’s change has affected Travel keywords to date. Continue reading “Clickthrough Rates Increase 10% for Travel Keywords in Paid Search’s Post-Right Rail Era”
Since news hit that Google was going to eliminate paid search text ads from the right rail of its results page on February 22, the industry has been abuzz with speculation on exactly what those changes may mean for advertisers.