The Affordable Care Act in Paid Search Advertising – A Retrospective

With the potential repeal of the Affordable Care Act on the horizon, January 31st marked the end of what may be the final open enrollment period for the ACA, popularly known as Obamacare. To evaluate the role of paid search advertising in the ACA, AdGooroo examined U.S. Google desktop text ad activity on 25 Affordable Care Act-related keywords from January 2014, when the new health insurance exchanges launched, though January 2017. Continue reading “The Affordable Care Act in Paid Search Advertising – A Retrospective”

Trump Late to Paid Search Advertising, But Does He Need It?

Much has been written about the disparity in TV advertising between presidential candidates Donald Trump and Hillary Clinton, with some commentators, as well as Trump himself, wondering if he even needs to spend money on TV commercials considering all of the free media coverage he receives anyway. Continue reading “Trump Late to Paid Search Advertising, But Does He Need It?”

One day to go – Let’s look at political ads (while we can)

I’m sure voters in at least 10 states have had their fill of political ads by now. For the rest of us however, there’s only one day to go before most of the ads go away. So let’s take a look at the online political advertising landscape while we can.
Surprisingly, I would have expected political paid search advertising to peak in October. However, we are seeing a similar phenomenon as in retail where the peak spend is achieved a little early. The chart below shows that for at least in paid search, spend actually peaked last December and has been steadily dropping since (with a big drop in September). This is most likely due to a drop off in bidding since the primaries. Overall though, the numbers aren’t particularly large so we can safely assume that the campaigns are reaching voters primarily through other channels.

Continue reading “One day to go – Let’s look at political ads (while we can)”