Diabetes Advertising in Paid Search

The diabetes epidemic in the United States has been well-documented in recent years, including by the Center for Disease Control, which reported a 300% increase in the disease in the U.S. population from 1980 to 2014. To help chronicle how advertisers have been marketing to the estimated 24-29 million diabetes sufferers in the U.S., AdGooroo recently contributed research on diabetes advertising in paid search to the new Advertising Age-Kantar Media Healthcare Marketing report

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Mylan Increased Paid Search Ad Spend for EpiPen as Price of Device Hit All-Time High

Recent weeks have brought a spate of news stories and public attention to the pharmaceutical manufacturer Mylan over its increase in the price of the EpiPen, its lifesaving epinephrine-delivery device that opens the airways of allergy sufferers experiencing anaphylactic shock.

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Amazon Dominated UK Paid Search in 2016