Amazon Dominated UK Paid Search in 2016

Amazon.co.uk was the leading  paid search advertiser in the UK over the course of the last year according to new rankings released by AdGooroo.

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Flowers, Greeting Cards, Food & Gifts This Valentine’s Day in Paid Search Advertising

ProFlowers and Hallmark are leading a busy field of paid search advertising competitors this Valentine’s Day.

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84 Lumber Wins the Super Bowl in Paid Search Advertising

The game itself may have been a nail-biter, but the Super Bowl was a blow-out in terms of paid search advertising.

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Amazon Testing Product Listing Ads in Walmart-Dominated Toy Category

A few weeks back AdGooroo examined Amazon’s recent foray into product listing ads on U.S. Google and found the online retailer appeared to be conducting a limited test of PLAs, which started on December 25 and was focused on home goods products. We’re returning to this subject today as we have found Amazon also competing on PLAs in the toy category.

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Sports Merchandise Retailers, Ticket Sellers & Colleges Go Head To Head in Paid Search Advertising

Ahead of the Super Bowl, AdGooroo sought to examine paid search activity in the sports merchandise retail category, which primarily consists of branded sports jerseys, hats and other items for professional and college sports teams.

However, upon examining share of U.S. Google desktop text ad clicks on 1,489 of the most popular sports team- and merchandise-related keywords from January through December 2016, we saw a wider range of industry categories competing on the keyword group than just sports merchandise retailers.

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Retail Leaders in Holiday Paid Search Advertising 2016

On December 2, AdGooroo examined leadership in paid search advertising performance over the 2016 Black Friday-Cyber Monday weekend. As part of our parent company Kantar Media’s Winter Holiday Advertising Trends report, today we expand upon our previous research by examining U.S. Google desktop text ad and product listing ad click share from November 21 through December 11, 2016 on the same 2500 popular retail product keywords that we previously analyzed from Black Friday through Cyber Monday.

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Top Paid Search Advertisers, Black Friday-Cyber Monday 2016

Today AdGooroo parent company Kantar Media released a report on Winter Holiday Advertising Trends, for which AdGooroo contributed research assessing leadership in paid search advertising performance over the 2016 Black Friday-Cyber Monday weekend. The following contains expanded insights on our Black Friday-Cyber Monday 2016 research.

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Product Listing Ads vs. Text Ads During the Holiday Season

Since their debut in the spring of 2012, Google’s product listing ads, a.k.a. Google Shopping Campaigns, have become a vital component of paid search advertising for the retail industry. To provide insight into the role of PLAs in the paid search advertising landscape during the holiday season, we compared U.S. Google desktop PLA and Text Ad activity on the top 2500 retail keywords (based on paid search ad spend) in Q4 2015.

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Diabetes Advertising in Paid Search

The diabetes epidemic in the United States has been well-documented in recent years, including by the Center for Disease Control, which reported a 300% increase in the disease in the U.S. population from 1980 to 2014. To help chronicle how advertisers have been marketing to the estimated 24-29 million diabetes sufferers in the U.S., AdGooroo recently contributed research on diabetes advertising in paid search to the new Advertising Age-Kantar Media Healthcare Marketing report

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86% of Paid Search Ad Spend on Cyber Monday Keywords Occurred Before Cyber Monday in 2015

Paid search advertisers who are sponsoring Cyber Monday keywords this holiday season should be prepared to start their campaigns far earlier than the actual Cyber Monday on November 28, according to AdGooroo research.

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Amazon Dominated UK Paid Search in 2016