University of Phoenix Leads Online Education Advertisers in Paid Search

Driven by for-profit schools, education is a robust category in paid search advertising, accounting for an average of $1.2 billion per year on U.S. Google from 2014 through 2016, according to AdGooroo data.

Of this total, nearly one quarter of total spend (24%) came from the online education subcategory, through which students take courses from their computer exclusively rather than attend class in person at a brick-and-mortar school.

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Mortgage Advertising in UK Paid Search

Britain may be in the midst of a housing crisis but paid search advertising for mortgages in the UK is going strong according to new research by AdGooroo.

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Cyber Security & Antivirus Solutions in Paid Search Advertising

With computer hacking in the news on a daily basis lately, and computer viruses and DNS attacks commonplace as well, it’s a good time to look at cyber security in paid search advertising.

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Paid Search Ad Spend for Online Small Business Loans Up 66% from 2014 To 2016

In the second of a two-part series on the online lending industry’s use of paid search advertising, AdGooroo has examined advertising for online small business loans, which have emerged as an alternative to traditional bank loans in the years since the Great Recession.

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Amazon the Most Clicked U.S. Paid Search Advertiser in 2016; Domino’s Cracks Top 10

Online retail giant Amazon was the leading paid search advertiser in the United States in 2016 according to new research from AdGooroo, which ranked the top 20 U.S. paid search advertisers based on U.S. Google desktop text ad clicks on the top 50,000 keywords from January through December last year.

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Amazon Dominated UK Paid Search in 2016

Amazon.co.uk was the leading  paid search advertiser in the UK over the course of the last year according to new rankings released by AdGooroo.

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Flowers, Greeting Cards, Food & Gifts This Valentine’s Day in Paid Search Advertising

ProFlowers and Hallmark are leading a busy field of paid search advertising competitors this Valentine’s Day.

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84 Lumber Wins the Super Bowl in Paid Search Advertising

The game itself may have been a nail-biter, but the Super Bowl was a blow-out in terms of paid search advertising.

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Amazon Testing Product Listing Ads in Walmart-Dominated Toy Category

A few weeks back AdGooroo examined Amazon’s recent foray into product listing ads on U.S. Google and found the online retailer appeared to be conducting a limited test of PLAs, which started on December 25 and was focused on home goods products. We’re returning to this subject today as we have found Amazon also competing on PLAs in the toy category.

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Sports Merchandise Retailers, Ticket Sellers & Colleges Go Head To Head in Paid Search Advertising

Ahead of the Super Bowl, AdGooroo sought to examine paid search activity in the sports merchandise retail category, which primarily consists of branded sports jerseys, hats and other items for professional and college sports teams.

However, upon examining share of U.S. Google desktop text ad clicks on 1,489 of the most popular sports team- and merchandise-related keywords from January through December 2016, we saw a wider range of industry categories competing on the keyword group than just sports merchandise retailers.

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University of Phoenix Leads Online Education Advertisers in Paid Search