Amazon Promotes Prime Day on TV

Amazon may be the top paid search advertiser on Google, in more than one country, but when it comes to promoting its upcoming Prime Day sale, the retailer is putting its money on traditional media.

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Mattress Advertising – Seasonality in TV and Paid Search

If you’ve noticed an abundance of mattress commercials on television lately, there’s a reason.

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Yahoo! Takes Over Key Retail Categories on Google Mobile Paid Search