The Affordable Care Act in Paid Search Advertising – A Retrospective

With the potential repeal of the Affordable Care Act on the horizon, January 31st marked the end of what may be the final open enrollment period for the ACA, popularly known as Obamacare. To evaluate the role of paid search advertising in the ACA, AdGooroo examined U.S. Google desktop text ad activity on 25 Affordable Care Act-related keywords from January 2014, when the new health insurance exchanges launched, though January 2017.

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Diabetes Advertising in Paid Search

The diabetes epidemic in the United States has been well-documented in recent years, including by the Center for Disease Control, which reported a 300% increase in the disease in the U.S. population from 1980 to 2014. To help chronicle how advertisers have been marketing to the estimated 24-29 million diabetes sufferers in the U.S., AdGooroo recently contributed research on diabetes advertising in paid search to the new Advertising Age-Kantar Media Healthcare Marketing report

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Back To School Starts in July for Paid Search, Spend Down in 2015

Millions of kids will be heading to college this week, and many more to kindergarten through high school in the coming weeks. But in the world of Paid Search advertising, the Back To School season actually began in July.

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New Year’s Resolutions: Diet, Exercise, Surgery & Supplements in Paid Search

AdGooroo research shows that Paid Search spend in the Weight Loss, Exercise and Fitness category has spiked every January since 2011, topping out at more than $10 million last year.

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Who’s Advertising on ‘Obamacare’ in Paid Search and Why?

With no end in sight to the debate over the Affordable Care Act (ACA), commonly known as Obamacare, AdGooroo decided to take a look at Paid Search activity surrounding the controversial law.

To do so, we examined Google AdWords activity on 25 keywords containing the words “Obamacare” or “Affordable Care Act” from January to October 2013. During this time, we found 860 advertisers collectively spending an average of $226,000 per month on such terms.

The question is, exactly who is advertising on the new law and why?

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Amazon Dominated UK Paid Search in 2016