DIRECTV Now Leads Paid Search Advertisers in Streaming Video

The streaming video industry has seen rapid growth over the last year in terms of both the number of consumers “cutting the cord” and the addition of new service providers to cater to them. AdGooroo recently assessed paid search advertising in the category, analyzing U.S. Google desktop text ad activity on 43 non-branded video streaming keywords during the first six months of 2017, including terms such as ‘streaming television’, ‘streamed tv’, ‘streaming movies’ and ‘watch television online’.

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Streaming Video Wars in Paid Search

In April Amazon began offering a monthly membership to its Prime Video streaming service in a move that has been widely viewed as a direct challenge to Netflix and Hulu.  

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Amazon Leads UK Retail Paid Search This Holiday Season