The game itself may have been a nail-biter, but the Super Bowl was a blow-out in terms of paid search advertising. Continue reading “84 Lumber Wins the Super Bowl in Paid Search Advertising”
Ahead of the Super Bowl, AdGooroo sought to examine paid search activity in the sports merchandise retail category, which primarily consists of branded sports jerseys, hats and other items for professional and college sports teams.
However, upon examining share of U.S. Google desktop text ad clicks on 1,489 of the most popular sports team- and merchandise-related keywords from January through December 2016, we saw a wider range of industry categories competing on the keyword group than just sports merchandise retailers. Continue reading “Sports Merchandise Retailers, Ticket Sellers & Colleges Go Head To Head in Paid Search Advertising”
Judging by media buzz, ubiquitous TV advertising and consumer enthusiasm, 2015 is shaping up to be the year of Fantasy Football, the game of statistics that allows the average fan to become the GM of their own hand-selected team. Continue reading “Fantasy Football Ad Spend Deflates in Paid Search”