Ahead of Mother’s Day this year, AdGooroo examined U.S. Google desktop text ad and product listing ad activity on 1,576 non-branded flowers & gifts keywords in the 30-day period from April 10 through May 9. Continue reading “FTD Sites Top Flowers & Gifts in Paid Search Advertising This Mother’s Day”
To all those dads who suspect you’re not quite as popular as mom, you may be right. At least, judging by the results of a new paid search advertising study by AdGooroo. Continue reading “Sorry Dad, Mom is #1: Father’s Day vs. Mother’s Day in Paid Search Advertising”
Yesterday we looked at the Flowers & Gifts category for Mother’s Day. Today we turn our attention to another category that is likely to be a popular Mother’s Day gift, Photo Books. Continue reading “Paid Search Advertising on Photo Books Increases 49% Over 2015”
We’re returning to the Flowers & Gifts category this Mother’s Day, looking at U.S. Google desktop text ad activity on 1,995 of the top non-branded Flowers & Gifts-related keywords based on Paid Search spend from April 1 through May 1, 2016. Continue reading “1-800-Flowers Tops Flowers & Gifts in Paid Search This Mother’s Day”
More than two-thirds of consumers will purchase flowers for mom this Mother’s Day, totaling some $2.4 billion, according to the National Retail Federation.
Flowers & Gifts retailers, naturally, are trying to get their share of this windfall via Paid Search advertising campaigns. Continue reading “Mother’s Day 2015 – Flowers & Gifts in Paid Search”
With Mother’s Day almost here, AdGooroo decided to examine Paid Search activity in the Flowers & Gifts category during the first quarter of 2014, including the top advertisers in Desktop/Tablet Search, Mobile Search and Product Listing Ads, as well as the Top Flowers & Gifts keywords. Continue reading “Top Flowers & Gifts Advertisers in Paid Search for Desktop, Mobile and Product Listing Ads”
From Gregg Hamilton, SVP of Research & Analytics and Business Development at AdGooroo.
According to the National Retail Federation, consumers plan to spend $2.3 billion on flowers for Mother’s Day this year, making Mother’s Day the top holiday for flower purchases—even over Valentine’s Day at $1.9 billion.
What’s more, the NRF reports that nearly 3 in 10 Mother’s Day gift buyers will be heading to the Internet to make their purchase.
So how are paid search marketers in the Flowers & Mail Order Gifts category responding? If recent trends hold up, then 2013 will be the biggest year on record for paid search spending related to Mother’s Day. Advertisers in the Flowers & Gifts category spent $5.6 million on paid search in May 2010, $8 million in May 2011 and $9.4 million in May 2012, according to AdGooroo’s proprietary data collection and modeling. If this growth pattern continues, then paid search by advertisers in the Flowers & Mail Order Gifts category will exceed $11 million this month.