Top Toy Advertisers in Paid Search, Black Friday-Cyber Monday 2017

Continuing AdGooroo’s examination of paid search performance over the Black Friday-Cyber Monday weekend, we turn our attention to the toy category, examining U.S. Google desktop text ad and product listing ad clicks on 895 popular toy keywords, November 24-27, including ‘legos’, ‘playstation 4’, ‘nerf guns’, ‘xbox one’, ‘baby alive’ and ‘barbie’. Continue reading “Top Toy Advertisers in Paid Search, Black Friday-Cyber Monday 2017”

Back To School 2017 in Paid Search Advertising

On the cusp of September, AdGooroo has examined Back To School paid search advertising over the last month, analyzing U.S. Google desktop text ad and product listing ad clicks on 278 non-branded Back To School-related keywords from July 29 through August 27. Continue reading “Back To School 2017 in Paid Search Advertising”

Cyber Security & Antivirus Solutions in Paid Search Advertising

With computer hacking in the news on a daily basis lately, and computer viruses and DNS attacks commonplace as well, it’s a good time to look at cyber security in paid search advertising. Continue reading “Cyber Security & Antivirus Solutions in Paid Search Advertising”