Top Mattress Advertisers in Paid Search, Black Friday-Cyber Monday 2017

Last year AdGooroo found that November and December are the top months for mattress advertising in paid search marketing. To explore how mattress advertisers are faring this year, we examined U.S. Google desktop text ad and product listing ad clicks on 154 mattress keywords over the 2017 Black Friday-Cyber Monday weekend, including ‘mattresses’, ‘mattress sales’, ‘tempurpedic mattress’ and ‘best mattress’. Continue reading “Top Mattress Advertisers in Paid Search, Black Friday-Cyber Monday 2017”

Deodorant Among Most Expensive Consumer Product Keywords in Paid Search; Unilever Brands Top Deodorant Advertisers

There was a surprise in AdGooroo’s recent ranking of the most expensive consumer product keywords in paid search. Namely, deodorant and antiperspirant keywords occupied more than half of the top 20 positions. Continue reading “Deodorant Among Most Expensive Consumer Product Keywords in Paid Search; Unilever Brands Top Deodorant Advertisers”