Top Mattress Advertisers in Paid Search, Black Friday-Cyber Monday 2017

Last year AdGooroo found that November and December are the top months for mattress advertising in paid search marketing. To explore how mattress advertisers are faring this year, we examined U.S. Google desktop text ad and product listing ad clicks on 154 mattress keywords over the 2017 Black Friday-Cyber Monday weekend, including ‘mattresses’, ‘mattress sales’, ‘tempurpedic mattress’ and ‘best mattress’. Continue reading “Top Mattress Advertisers in Paid Search, Black Friday-Cyber Monday 2017”

Top Toy Advertisers in Paid Search, Black Friday-Cyber Monday 2017

Continuing AdGooroo’s examination of paid search performance over the Black Friday-Cyber Monday weekend, we turn our attention to the toy category, examining U.S. Google desktop text ad and product listing ad clicks on 895 popular toy keywords, November 24-27, including ‘legos’, ‘playstation 4’, ‘nerf guns’, ‘xbox one’, ‘baby alive’ and ‘barbie’. Continue reading “Top Toy Advertisers in Paid Search, Black Friday-Cyber Monday 2017”

The Most Clicked Advertisers on Black Friday and Cyber Monday Keywords, 2017

Earlier today AdGooroo examined paid search activity on retail product keywords over the Black Friday-Cyber Monday weekend. Now we turn our attention to performance on Black Friday- and Cyber Monday-specific keywords, analyzing U.S. Google desktop text ad click share on 164 non-branded Black Friday terms such as ‘black friday’ and ‘black friday deals’ and 74 non-branded Cyber Monday terms, including ‘cyber monday’ and ‘cyber monday sales’.  Continue reading “The Most Clicked Advertisers on Black Friday and Cyber Monday Keywords, 2017”

Black Friday-Cyber Monday 2017 – Retail Leaders in Paid Search Advertising

AdGooroo examined retail paid search advertising performance over the 2017 Black Friday-Cyber Monday weekend, analyzing U.S. Google text ad and product listing ad click share on 2500 top retail product keywords across desktop and mobile search from November 24 through November 27. Continue reading “Black Friday-Cyber Monday 2017 – Retail Leaders in Paid Search Advertising”

Back To School 2017 in Paid Search Advertising

On the cusp of September, AdGooroo has examined Back To School paid search advertising over the last month, analyzing U.S. Google desktop text ad and product listing ad clicks on 278 non-branded Back To School-related keywords from July 29 through August 27. Continue reading “Back To School 2017 in Paid Search Advertising”

Amazon the Most Clicked U.S. Paid Search Advertiser in 2016; Domino’s Cracks Top 10

Online retail giant Amazon was the leading paid search advertiser in the United States in 2016 according to new research from AdGooroo, which ranked the top 20 U.S. paid search advertisers based on U.S. Google desktop text ad clicks on the top 50,000 keywords from January through December last year. Continue reading “Amazon the Most Clicked U.S. Paid Search Advertiser in 2016; Domino’s Cracks Top 10”

Retail Leaders in Holiday Paid Search Advertising 2016

On December 2, AdGooroo examined leadership in paid search advertising performance over the 2016 Black Friday-Cyber Monday weekend. As part of our parent company Kantar Media’s Winter Holiday Advertising Trends report, today we expand upon our previous research by examining U.S. Google desktop text ad and product listing ad click share from November 21 through December 11, 2016 on the same 2500 popular retail product keywords that we previously analyzed from Black Friday through Cyber Monday. Continue reading “Retail Leaders in Holiday Paid Search Advertising 2016”

Top Paid Search Advertisers, Black Friday-Cyber Monday 2016

Today AdGooroo parent company Kantar Media released a report on Winter Holiday Advertising Trends, for which AdGooroo contributed research assessing leadership in paid search advertising performance over the 2016 Black Friday-Cyber Monday weekend. The following contains expanded insights on our Black Friday-Cyber Monday 2016 research. Continue reading “Top Paid Search Advertisers, Black Friday-Cyber Monday 2016”

Product Listing Ads vs. Text Ads During the Holiday Season

Since their debut in the spring of 2012, Google’s product listing ads, a.k.a. Google Shopping Campaigns, have become a vital component of paid search advertising for the retail industry. To provide insight into the role of PLAs in the paid search advertising landscape during the holiday season, we compared U.S. Google desktop PLA and Text Ad activity on the top 2500 retail keywords (based on paid search ad spend) in Q4 2015. Continue reading “Product Listing Ads vs. Text Ads During the Holiday Season”

Xbox, Nintendo & Lego Top Most Clicked Toys in Paid Search

If Paid Search clicks are any indication, a handful of toy brands will dominate this holiday season, including Xbox, Nintendo and Lego. Continue reading “Xbox, Nintendo & Lego Top Most Clicked Toys in Paid Search”