- From the left side navigation menu select Manage My Account, then Manage Groups
- To create a new keyword group, click the +Add a new keyword group link
Step 2: Grant AdGooroo Read Only Access to your AdWords account.
SEM Insight can import your Google AdWords campaign data. Doing so unlocks additional charts, activates automated testing and improves the accuracy of Budget Analyzer. Combining your campaign statistics with SEM Insight is a simple, one-time process that provides a greatly enhanced understanding of your performance relative to your competitors.
SEM Insight collects both PPC and Natural data for all keywords. Once a keyword is entered into SEM Insight, it takes 24 hours for data to be displayed in reports.
In both the Executive Overview and Group Detail Reports, Coverage and Impression Share are displayed. Often the two values are different, which can be a bit confusing.
The Saved Reports feature of SEM Insight can automatically email you SEM Insight reports without having to login. You can set up the reports to email you with a daily, weekly or monthly frequency.
This may be a normal outcome of increased bids or improved ad copy, but it may also be indicative of click fraud.
Average CPC trending up can be a result of increased bids, low CTR relative to competitors, or increased competitive pressure.
“Coverage” is defined as the percentage of the time that your ads are appearing on the search results pages. It is a good indicator of the opportunity cost you are incurring as a result of missing out on potential search traffic.