UK Retail Spending in Paid Search Rises 24%; Amazon, Apple & John Lewis Lead

Spending on paid search advertising by retailers is on the rise in the United Kingdom, according to new research by AdGooroo, a Kantar Media company. Continue reading “UK Retail Spending in Paid Search Rises 24%; Amazon, Apple & John Lewis Lead”

John Lewis and Amazon Lead U.K. Home Décor in Paid Search

AdGooroo recently looked at Paid Search Advertising for the Home Décor retail sector in the United Kingdom, specifically examining Google.co.uk desktop text ad activity on 500 top, non-branded Home Décor keywords in the U.K. market from January 2015 through January 2016. Continue reading “John Lewis and Amazon Lead U.K. Home Décor in Paid Search”