Amazon Testing Product Listing Ads in Walmart-Dominated Toy Category

A few weeks back AdGooroo examined Amazon’s recent foray into product listing ads on U.S. Google and found the online retailer appeared to be conducting a limited test of PLAs, which started on December 25 and was focused on home goods products. We’re returning to this subject today as we have found Amazon also competing on PLAs in the toy category.

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Xbox, Nintendo & Lego Top Most Clicked Toys in Paid Search

If Paid Search clicks are any indication, a handful of toy brands will dominate this holiday season, including Xbox, Nintendo and Lego.

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Who Will Rule Black Friday in Paid Search Advertising?

With Black Friday a little more than a week away, AdGooroo examined Paid Search activity in the retail category over the past month with an eye toward anticipating who will be on top over this key holiday shopping weekend.  

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Jet.com Captures 19.4% of Product Listing Ad Clicks for Halloween Costumes

Costume retailers may have something to be scared about this Halloween, and it’s called Jet.com.

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It’s a Bird! It’s a Plane! It’s the Top Halloween Costumes of 2015

It looks like we really can be heroes just for one day. And that day is October 31.

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Amazon Dominated UK Paid Search in 2016