Although AdGooroo data shows that online retail giant Amazon has been a major sponsor of Google product listing ads in France, Italy and Spain since 2014, Amazon has always abstained from advertising on Google PLAs in the United States. That is, until the last week of December when Amazon initiated what appears to be a limited test of product listing ads on U.S. Google.
AdGooroo has published the first edition of its Paid Search Advertising Index, a quarterly report that measures quarter over quarter progress on 6 key metrics for U.S. Google Desktop Text Ads in 14 different industry categories
AdGooroo recently looked at Paid Search Advertising for the Home Décor retail sector in the United Kingdom, specifically examining Google.co.uk desktop text ad activity on 500 top, non-branded Home Décor keywords in the U.K. market from January 2015 through January 2016.
Have you been paying more per search click than you used to? So have a lot of advertisers. According to proprietary AdGooroo data, the Cost-Per-Click (CPC) on U.S. AdWords text ads has increased an average of 40% across 9 major industry categories between the first quarters of 2012 and 2014. The data measures desktop and tablet for 2014 and desktop only for 2013 and 2012.