Amazon Tests Product Listing Ads in the U.S.

Although AdGooroo data shows that online retail giant Amazon has been a major sponsor of Google product listing ads in France, Italy and Spain since 2014, Amazon has always abstained from advertising on Google PLAs in the United States. That is, until the last week of December when Amazon initiated what appears to be a limited test of product listing ads on U.S. Google. Continue reading “Amazon Tests Product Listing Ads in the U.S.”

Cost Per Click & Clickthrough Rates Increase in Q2 But Total Clicks Are Down

AdGooroo has published the first edition of its Paid Search Advertising Index, a quarterly report that measures quarter over quarter progress on 6 key metrics for U.S. Google Desktop Text Ads in 14 different industry categories Continue reading “Cost Per Click & Clickthrough Rates Increase in Q2 But Total Clicks Are Down”

John Lewis and Amazon Lead U.K. Home Décor in Paid Search

AdGooroo recently looked at Paid Search Advertising for the Home Décor retail sector in the United Kingdom, specifically examining Google.co.uk desktop text ad activity on 500 top, non-branded Home Décor keywords in the U.K. market from January 2015 through January 2016. Continue reading “John Lewis and Amazon Lead U.K. Home Décor in Paid Search”