Who Will Rule Black Friday in Paid Search Advertising?

With Black Friday a little more than a week away, AdGooroo examined Paid Search activity in the retail category over the past month with an eye toward anticipating who will be on top over this key holiday shopping weekend.   Continue reading “Who Will Rule Black Friday in Paid Search Advertising?”

Black Friday Started Last Week in Paid Search

If it seems like Black Friday sales start earlier and earlier each year, you may be right. Although Black Friday always falls on the fourth Friday in November, which is the 27th this year, Paid Search advertisers started advertising for Black Friday in earnest the week of September 27—two full months earlier.   Continue reading “Black Friday Started Last Week in Paid Search”

Once Again, Lowest Prices Not Found on Black Friday or Cyber Monday

AdGooroo again examined advertised prices seen in U.S. Google product listing ads for some hot holiday gift items from November 1 to December 1 with an eye toward determining if Black Friday and Cyber Monday really offer the best deals. Continue reading “Once Again, Lowest Prices Not Found on Black Friday or Cyber Monday”

Top Paid Search Advertisers, Thanksgiving Through Cyber Monday

To gauge the top advertisers in Paid Search over the key Thanksgiving weekend shopping period, AdGooroo examined Text Ad and Product Listing Ad spend on 2,856 top retail keywords (based on ad spend) for U.S. Google Desktop/Tablet and Mobile Search from Thanksgiving, November 27, through Cyber Monday, December 1. Continue reading “Top Paid Search Advertisers, Thanksgiving Through Cyber Monday”

Paid Search: Best Buy Poised to Dominate Consumer Electronics on Black Friday

In anticipation of Black Friday, the ‘official’ kickoff to the holiday shopping season, AdGooroo examined Paid Search activity during the first three weeks of November in one of the most popular holiday gift categories, Consumer Electronics. Continue reading “Paid Search: Best Buy Poised to Dominate Consumer Electronics on Black Friday”

Fitbit, Target & Others Dominate Fitness Devices in Paid Search

In the wake of Microsoft’s recent announcement that it’s getting into the fitness tech space with the Microsoft Band, AdGooroo examined Paid Search advertising for fitness devices in the U.S. and found that it’s a notably robust market dominated by an elite few. Continue reading “Fitbit, Target & Others Dominate Fitness Devices in Paid Search”

Who’s Leading in Product Listing Ads Heading into the Holidays?

Today AdGooroo announced the addition of new Product Listing Ad (PLA) data to our SEM Insight™ service, including the ability to view competitors’ spend estimates and campaign performance stats like CPCs and CTRs.

Keeping in that spirit, we decided to look at recent PLA campaign performance to gauge which advertisers have the most momentum heading into the Holiday Season.  Continue reading “Who’s Leading in Product Listing Ads Heading into the Holidays?”

Advertised Prices 19% Higher on Black Friday & 18% Higher on Cyber Monday Than First Three Weeks of November

With all the hoopla surrounding Black Friday and Cyber Monday in recent years, it seems consumers have been conditioned to believe they’re getting the best sale prices on those days. But are they really?

AdGooroo’s study of the average price advertised for five hot products in Google’s Product Listing Ads this November suggests that consumers might actually be better off shopping earlier in the month. Continue reading “Advertised Prices 19% Higher on Black Friday & 18% Higher on Cyber Monday Than First Three Weeks of November”

Large Advertisers Take Over Black Friday in Paid Search

Thanksgiving is almost here and consumers and retailers alike are getting ready for the year’s annual big shopping events, Black Friday and Cyber Monday.  With an eye toward gauging what may happen in  Paid Search this November, AdGooroo looked to the past three years—examining U.S. AdWords activity on 243 keywords that contain the words “Black Friday” and 103 keywords that contained “Cyber Monday” for each November from 2010 to 2012. 

From 2010 to 2012, there was a notable shift in the types of companies that comprised the top Black Friday advertisers in Paid Search. Continue reading “Large Advertisers Take Over Black Friday in Paid Search”