Google Limits Addiction Rehab Advertising, Giving Up Tens of Millions in Ad Revenue

Last week Google announced it will limit paid search advertising on addiction treatment/rehabilitation centers in an effort to protect consumers from deceptive or unfit providers, as well as lead aggregator sites that sell consumers’ contact information to the highest bidder. Continue reading “Google Limits Addiction Rehab Advertising, Giving Up Tens of Millions in Ad Revenue”

The Affordable Care Act in Paid Search Advertising – A Retrospective

With the potential repeal of the Affordable Care Act on the horizon, January 31st marked the end of what may be the final open enrollment period for the ACA, popularly known as Obamacare. To evaluate the role of paid search advertising in the ACA, AdGooroo examined U.S. Google desktop text ad activity on 25 Affordable Care Act-related keywords from January 2014, when the new health insurance exchanges launched, though January 2017. Continue reading “The Affordable Care Act in Paid Search Advertising – A Retrospective”

Diabetes Advertising in Paid Search

The diabetes epidemic in the United States has been well-documented in recent years, including by the Center for Disease Control, which reported a 300% increase in the disease in the U.S. population from 1980 to 2014. To help chronicle how advertisers have been marketing to the estimated 24-29 million diabetes sufferers in the U.S., AdGooroo recently contributed research on diabetes advertising in paid search to the new Advertising Age-Kantar Media Healthcare Marketing reportContinue reading “Diabetes Advertising in Paid Search”

Mylan Increased Paid Search Ad Spend for EpiPen as Price of Device Hit All-Time High

Recent weeks have brought a spate of news stories and public attention to the pharmaceutical manufacturer Mylan over its increase in the price of the EpiPen, its lifesaving epinephrine-delivery device that opens the airways of allergy sufferers experiencing anaphylactic shock. Continue reading “Mylan Increased Paid Search Ad Spend for EpiPen as Price of Device Hit All-Time High”

The Most Expensive Keywords in Paid Search, by Cost Per Click & Spend

Way back in October 2009, AdGooroo found that the keyword ‘mesothelioma’ was the most expensive keyword in paid search, costing an average of $99.44 per click. We recently returned to that subject and found things have both changed and stayed the same in the ensuing years.  Continue reading “The Most Expensive Keywords in Paid Search, by Cost Per Click & Spend”

New Year’s Resolutions: Diet, Exercise, Surgery & Supplements in Paid Search

AdGooroo research shows that Paid Search spend in the Weight Loss, Exercise and Fitness category has spiked every January since 2011, topping out at more than $10 million last year. Continue reading “New Year’s Resolutions: Diet, Exercise, Surgery & Supplements in Paid Search”

Fitbit, Target & Others Dominate Fitness Devices in Paid Search

In the wake of Microsoft’s recent announcement that it’s getting into the fitness tech space with the Microsoft Band, AdGooroo examined Paid Search advertising for fitness devices in the U.S. and found that it’s a notably robust market dominated by an elite few. Continue reading “Fitbit, Target & Others Dominate Fitness Devices in Paid Search”

Health Insurance Highly Competitive in Paid Search Advertising

In our latest report AdGooroo looks at the Health Insurance category and Paid Search advertising. Specifically, we examined U.S. Google AdWords activity for desktop and tablet on 6,003 health insurance-related keywords in the first half of the year, from January to June 2014.

Continue reading “Health Insurance Highly Competitive in Paid Search Advertising”

2014 Top Retailers in Paid Search Report is Here

AdGooroo just released the 2014 edition of our “Top Retailers in Paid Search” report. Among the findings, retailers spent $2 billion on desktop text ads on U.S. Google AdWords and the Yahoo! Bing Network in 2013. Continue reading “2014 Top Retailers in Paid Search Report is Here”