The Most and Least Popular Halloween Costumes of 2017 By Paid Search Clicks

Before it’s too late, let’s once again look into AdGooroo’s crystal ball to see which costumes you are most — and least — likely to see while trick-or-treating tonight.

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Who’s Leading on Halloween Keywords for Paid Search Text Ads and PLAs?

It’s less than two weeks out from Halloween and AdGooroo has produced an analysis of the top paid search advertisers of the season thus far.

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Top Halloween Costumes of 2016 by Paid Search Ad Spend

It’s October and time once again for AdGooroo’s annual look at the top Halloween costumes of the season.

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Costume retailers may have something to be scared about this Halloween, and it’s called

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It’s a Bird! It’s a Plane! It’s the Top Halloween Costumes of 2015

It looks like we really can be heroes just for one day. And that day is October 31.

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Disney Halloween, Part 2

AdGooroo research predicted Disney’s “Frozen” would dominate Halloween costumes this year and now there’s proof

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Naughty or Nice? It’s Going to Be a Disney, Sexy Halloween

If you plan to dress as a Disney-owned character on Halloween night, you are likely going to find it’s a small world after all. AdGooroo examined 1,128 Halloween costume keywords for Text Ads and Product Listing Ads on U.S. Google AdWords Desktop/Tablet from August to September this year and found that 31% of all Paid Search spend for the keyword group was for a Disney-owned character.

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Unmasking Paid Search This Halloween

It’s that time of year again, when goblins and ghosts of all ages roam in search of tricks and treats.  And that means big spending according to the National Retail Federation, which predicts U.S. consumers will shell out $6.9 billion on Halloween-related products and activities in 2013.

Keeping in the spirit, we decided to gaze into the AdGooroo crystal ball (a.k.a. the world’s largest search marketing intelligence database) to see what this means for Paid Search. As such, we examined advertising activity around 842 Halloween-related search keywords on U.S. AdWords, between September 2012 and September 2013.

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Things are getting very scary at AdGooroo…

AdGooroo celebrated Halloween in style today with a hotly contested costume competition. Top prize went to Charlie Sheen’s Girlfriend, followed by Big Ballerina and Hot Dog and Shaggy Dog, who tied for third place. Thanks to everyone who participated!

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AdGooroo is Becoming Kantar Media