Grocery Advertising is Exploding in Paid Search – Walmart Leads but Will Amazon-Whole Foods Change the Market?

It’s been one week since Amazon announced its purchase of Whole Foods, and much of the speculation on how the move will affect the U.S. grocery industry has been centered on online grocery ordering and home delivery.

To explore this topic in paid search advertising, AdGooroo examined U.S. Google desktop text ad activity on 124 non-branded grocery store and grocery delivery keywords from June 2016 through May 2017, including terms such as ‘grocery store’, ‘groceries delivery’, ‘grocery delivery service’, ‘online grocery shopping’ and ‘supermarket’.  

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Asda Leads Paid Search Advertising in U.K. Online Supermarket Wars

Tesco’s new same-day grocery pickup service is the latest escalation in an apparent online supermarket war in the U.K., which began in June when Amazon launched its Amazon Fresh grocery delivery service in select postcodes of London.

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Grocery Advertising is Exploding in Paid Search – Walmart Leads but Will Amazon-Whole Foods Change the Market?