Yahoo! Takes Over Key Retail Categories on Google Mobile Paid Search

It has only been a few months since Yahoo! was purchased by Verizon in June, but the company is making some bold moves in paid search advertising. Namely, since September 12 Yahoo! has been quietly taking over a number of key retail categories in Google mobile search, sponsoring text ads that drive consumers to its Yahoo! Shopping pages, where they are shown Yahoo’s own text ads and product listing ads. Continue reading “Yahoo! Takes Over Key Retail Categories on Google Mobile Paid Search”

Google Limits Addiction Rehab Advertising, Giving Up Tens of Millions in Ad Revenue

Last week Google announced it will limit paid search advertising on addiction treatment/rehabilitation centers in an effort to protect consumers from deceptive or unfit providers, as well as lead aggregator sites that sell consumers’ contact information to the highest bidder. Continue reading “Google Limits Addiction Rehab Advertising, Giving Up Tens of Millions in Ad Revenue”

Cost Per Click & Clickthrough Rates Increase in Q2 But Total Clicks Are Down

AdGooroo has published the first edition of its Paid Search Advertising Index, a quarterly report that measures quarter over quarter progress on 6 key metrics for U.S. Google Desktop Text Ads in 14 different industry categories Continue reading “Cost Per Click & Clickthrough Rates Increase in Q2 But Total Clicks Are Down”