Ahead of Mother’s Day this year, AdGooroo examined U.S. Google desktop text ad and product listing ad activity on 1,576 non-branded flowers & gifts keywords in the 30-day period from April 10 through May 9. Continue reading “FTD Sites Top Flowers & Gifts in Paid Search Advertising This Mother’s Day”
ProFlowers and Hallmark are leading a busy field of paid search advertising competitors this Valentine’s Day. Continue reading “Flowers, Greeting Cards, Food & Gifts This Valentine’s Day in Paid Search Advertising”
We’re returning to the Flowers & Gifts category this Mother’s Day, looking at U.S. Google desktop text ad activity on 1,995 of the top non-branded Flowers & Gifts-related keywords based on Paid Search spend from April 1 through May 1, 2016. Continue reading “1-800-Flowers Tops Flowers & Gifts in Paid Search This Mother’s Day”
More than two-thirds of consumers will purchase flowers for mom this Mother’s Day, totaling some $2.4 billion, according to the National Retail Federation.
Flowers & Gifts retailers, naturally, are trying to get their share of this windfall via Paid Search advertising campaigns. Continue reading “Mother’s Day 2015 – Flowers & Gifts in Paid Search”