Ahead of Mother’s Day this year, AdGooroo examined U.S. Google desktop text ad and product listing ad activity on 1,576 non-branded flowers & gifts keywords in the 30-day period from April 10 through May 9. Continue reading “FTD Sites Top Flowers & Gifts in Paid Search Advertising This Mother’s Day”
ProFlowers and Hallmark are leading a busy field of paid search advertising competitors this Valentine’s Day. Continue reading “Flowers, Greeting Cards, Food & Gifts This Valentine’s Day in Paid Search Advertising”
AdGooroo has published the first edition of its Paid Search Advertising Index, a quarterly report that measures quarter over quarter progress on 6 key metrics for U.S. Google Desktop Text Ads in 14 different industry categories Continue reading “Cost Per Click & Clickthrough Rates Increase in Q2 But Total Clicks Are Down”
Spending on paid search advertising by retailers is on the rise in the United Kingdom, according to new research by AdGooroo, a Kantar Media company. Continue reading “UK Retail Spending in Paid Search Rises 24%; Amazon, Apple & John Lewis Lead”
We’re returning to the Flowers & Gifts category this Mother’s Day, looking at U.S. Google desktop text ad activity on 1,995 of the top non-branded Flowers & Gifts-related keywords based on Paid Search spend from April 1 through May 1, 2016. Continue reading “1-800-Flowers Tops Flowers & Gifts in Paid Search This Mother’s Day”
Flowers, candy and jewelry are top of mind when it comes to traditional Valentine’s Day gifts, but we may have to start adding another item to that list—fruit.
Way back in October 2009, AdGooroo found that the keyword ‘mesothelioma’ was the most expensive keyword in paid search, costing an average of $99.44 per click. We recently returned to that subject and found things have both changed and stayed the same in the ensuing years. Continue reading “The Most Expensive Keywords in Paid Search, by Cost Per Click & Spend”
More than two-thirds of consumers will purchase flowers for mom this Mother’s Day, totaling some $2.4 billion, according to the National Retail Federation.
Flowers & Gifts retailers, naturally, are trying to get their share of this windfall via Paid Search advertising campaigns. Continue reading “Mother’s Day 2015 – Flowers & Gifts in Paid Search”
AdGooroo just released the 2014 edition of our “Top Retailers in Paid Search” report. Among the findings, retailers spent $2 billion on desktop text ads on U.S. Google AdWords and the Yahoo! Bing Network in 2013. Continue reading “2014 Top Retailers in Paid Search Report is Here”
With Mother’s Day almost here, AdGooroo decided to examine Paid Search activity in the Flowers & Gifts category during the first quarter of 2014, including the top advertisers in Desktop/Tablet Search, Mobile Search and Product Listing Ads, as well as the Top Flowers & Gifts keywords. Continue reading “Top Flowers & Gifts Advertisers in Paid Search for Desktop, Mobile and Product Listing Ads”