In the second of a two-part series on the online lending industry’s use of paid search advertising, AdGooroo has examined advertising for online small business loans, which have emerged as an alternative to traditional bank loans in the years since the Great Recession.
Online retail giant Amazon was the leading paid search advertiser in the United States in 2016 according to new research from AdGooroo, which ranked the top 20 U.S. paid search advertisers based on U.S. Google desktop text ad clicks on the top 50,000 keywords from January through December last year.
The money lending industry has seen major changes in the post-Great Recession years with the rise of online lending sites that enable borrowers to avoid traditional banks.
In the first of a two-part series on online lenders, AdGooroo has examined paid search advertising for personal loans, a staple of the online lending industry, which are taken out by consumers to pay off credit cards, consolidate debt and make home improvements, among other purposes.
AdGooroo has published the first edition of its Paid Search Advertising Index, a quarterly report that measures quarter over quarter progress on 6 key metrics for U.S. Google Desktop Text Ads in 14 different industry categories
Way back in October 2009, AdGooroo found that the keyword ‘mesothelioma’ was the most expensive keyword in paid search, costing an average of $99.44 per click. We recently returned to that subject and found things have both changed and stayed the same in the ensuing years.
Today AdGooroo released the 2015 edition of our “Yahoo! Bing Paid Search Performance Metrics” report, which analyzes U.S. paid search performance on Yahoo! Bing and Google AdWords for the full year 2014 across six verticals: Retail, Financial Services, Travel, Education, Automotive and Business.