Amazon Dominated UK Paid Search in 2016

Amazon.co.uk was the leading  paid search advertiser in the UK over the course of the last year according to new rankings released by AdGooroo.

Read More

Cost Per Click & Clickthrough Rates Increase in Q2 But Total Clicks Are Down

AdGooroo has published the first edition of its Paid Search Advertising Index, a quarterly report that measures quarter over quarter progress on 6 key metrics for U.S. Google Desktop Text Ads in 14 different industry categories

Read More

Google Gives Up $34.5 Million Payday by Dropping Payday Loan Ads

Yesterday Google announced it will stop accepting payday loan ads on its site starting in July.

Read More

Capital One Leads Credit Card Advertisers in Paid Search

In today’s Paid Search research post, AdGooroo examines U.S. Google desktop text ad activity on 200 top credit card keywords based on Paid Search ad spend from January through March 2016.

Read More

The Most Expensive Keywords in Paid Search, by Cost Per Click & Spend

Way back in October 2009, AdGooroo found that the keyword ‘mesothelioma’ was the most expensive keyword in paid search, costing an average of $99.44 per click. We recently returned to that subject and found things have both changed and stayed the same in the ensuing years. 

Read More

New Report: Yahoo! Bing Paid Search Performance Metrics – 2015 Edition

Today AdGooroo released the 2015 edition of our “Yahoo! Bing Paid Search Performance Metrics” report, which analyzes U.S. paid search performance on Yahoo! Bing and Google AdWords for the full year 2014 across six verticals: Retail, Financial Services, Travel, Education, Automotive and Business.

Read More

Tax Advertising in Paid Search

Tax preparation advertisers are working down to the wire to win consumers’ business ahead of the April 15 deadline to file federal income tax returns. And they’re using Paid Search to help do it.

Read More

AdWords Cost Per Click Rises 40% Between 2012 and 2014

Have you been paying more per search click than you used to? So have a lot of advertisers. According to proprietary AdGooroo data, the Cost-Per-Click (CPC) on U.S. AdWords text ads has increased an average of 40% across 9 major industry categories between the first quarters of 2012 and 2014. The data measures desktop and tablet for 2014 and desktop only for 2013 and 2012. 

Read More

 
Amazon Dominated UK Paid Search in 2016