Mortgage Advertising in UK Paid Search

Britain may be in the midst of a housing crisis but paid search advertising for mortgages in the UK is going strong according to new research by AdGooroo.

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Paid Search Ad Spend for Online Small Business Loans Up 66% from 2014 To 2016

In the second of a two-part series on the online lending industry’s use of paid search advertising, AdGooroo has examined advertising for online small business loans, which have emerged as an alternative to traditional bank loans in the years since the Great Recession.

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Amazon the Most Clicked U.S. Paid Search Advertiser in 2016; Domino’s Cracks Top 10

Online retail giant Amazon was the leading paid search advertiser in the United States in 2016 according to new research from AdGooroo, which ranked the top 20 U.S. paid search advertisers based on U.S. Google desktop text ad clicks on the top 50,000 keywords from January through December last year.

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Personal Loan Advertising Spend in Paid Search Jumps 101%; SoFi Leads the Field in Performance

The money lending industry has seen major changes in the post-Great Recession years with the rise of online lending sites that enable borrowers to avoid traditional banks.

In the first of a two-part series on online lenders, AdGooroo has examined paid search advertising for personal loans, a staple of the online lending industry, which are taken out by consumers to pay off credit cards, consolidate debt and make home improvements, among other purposes.

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Amazon Dominated UK Paid Search in 2016

Amazon.co.uk was the leading  paid search advertiser in the UK over the course of the last year according to new rankings released by AdGooroo.

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Cost Per Click & Clickthrough Rates Increase in Q2 But Total Clicks Are Down

AdGooroo has published the first edition of its Paid Search Advertising Index, a quarterly report that measures quarter over quarter progress on 6 key metrics for U.S. Google Desktop Text Ads in 14 different industry categories

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Google Gives Up $34.5 Million Payday by Dropping Payday Loan Ads

Yesterday Google announced it will stop accepting payday loan ads on its site starting in July.

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Capital One Leads Credit Card Advertisers in Paid Search

In today’s Paid Search research post, AdGooroo examines U.S. Google desktop text ad activity on 200 top credit card keywords based on Paid Search ad spend from January through March 2016.

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The Most Expensive Keywords in Paid Search, by Cost Per Click & Spend

Way back in October 2009, AdGooroo found that the keyword ‘mesothelioma’ was the most expensive keyword in paid search, costing an average of $99.44 per click. We recently returned to that subject and found things have both changed and stayed the same in the ensuing years. 

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New Report: Yahoo! Bing Paid Search Performance Metrics – 2015 Edition

Today AdGooroo released the 2015 edition of our “Yahoo! Bing Paid Search Performance Metrics” report, which analyzes U.S. paid search performance on Yahoo! Bing and Google AdWords for the full year 2014 across six verticals: Retail, Financial Services, Travel, Education, Automotive and Business.

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Who’s Leading on Halloween Keywords for Paid Search Text Ads and PLAs?