Paid Search Advertising Spend on DNA Testing & Genealogy Grows 81% Since 2015; The Most Clicked Advertiser

Father’s Day is this Sunday and what better time to look at paid search advertising for the growing DNA testing and genealogy category?

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Sorry Dad, Mom is #1: Father’s Day vs. Mother’s Day in Paid Search Advertising

To all those dads who suspect you’re not quite as popular as mom, you may be right. At least, judging by the results of a new paid search advertising study by AdGooroo.

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Who’s Leading on Halloween Keywords for Paid Search Text Ads and PLAs?